- So, What Do You Call Consumers Who Are Not Interested In Your Products Or Business?
Readers here know that everyone will not buy your product. There is no product for that elusive everyone. - What 'job' Did Your Product Do For You?
As someone whose job is sales, and maybe marketing, it's quite natural to want to believe that your product is for "everyone" and so should be marketed to everyone. - The Elephant Method - Have You Heard Of It?
There's something new you'd like to try. But you're scared to do it because you might make a fool of yourself, or heaven forbid, people will belittle you and you'll know you should never have tried it in the first place. - The Narrower, The Potentially Bigger...
In a succinct piece, the guy who helped build Google's current Blogger program (which I'm using here) and which Google bought from his previous company, offers up
"Ten Rules for Web Startups." - Shall We Follow Google?
Google has gone from being the #1 online search service to becoming a giant, wildly successful advertising company. - Top 50 Network Marketing Companies: Week 15
Just updated five days ago by Alexa.
The Top 50 Network Marketing Companies are ranked by Internet popularity –number of visitors to the company websites averaged over 3 months. - "Even Children's Comic Book Makers Do It..."
Well, in Japan, anyway.
Comic book makers for schoolgirls and boys in Japan offer different fare to boys and girls...so that BOTH groups buy those comics like crazy, not just the traditional boy market. - I'm Not Interested...
This is the title of a recent piece by one of the industry trainers, Wendy Weiss.
In her article, Wendy suggests getting an "I'm not interested" is because your script or its delivery isn't good enough. - Is This Any Way To Win Friends And Influence People?
We've all heard the ravings and rantings about how important it is in direct sales, to "relate" - that success must be built on starting and building relationships. - Did You Hear The Story Behind The Story?
Have you heard the story behind the story? Get it so you don't end up feeling like these two women... - Shall We Dump The "Fake It Till You Make It" Recruiting Routine?
How often have we heard it spouted from the front of the room?
"Fake it till you make it." - I Didn't Know I Didn't Know What To Say
This is a story submitted by Mary Jane Medlock, a gal who went from 11 to 7,029 regular customers in the last 36 months. Of those, she personally sponsored 2,362 as of today, 7.26.06. She's just now starting recruiting.
You can listen to her (Episodes 1,2 and 18-19) tell how she got her first customers, and how she keeps them all together now that they've grown to over 6,000. It's an aww shucks, story for me... - Money Aside, Why Else Do You Want To Do This?
That's a question I asked a group of network marketers in a current class whose focus is "How to get your people to DO something." - Conflicting World Views: Company Owner And His Potential Customers
In a conversation I had the other day with the chairman of one of the top network marketing companies, he said (about his reps):
Why shouldn't they be able share the product and the opportunity? - How Come I Can't Say My Product Is For Everybody When I Think It Is?
That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this - What's Bias Got To Do With It?
Interesting people have opinions and beliefs that they they feel strongly about.
Let's call these biases, especially when talking about theirs. Hehe. - Should The P&G Moms Disclose They're "On The Take"?ki
When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you..... - Should I Lead with the Business or the Product?
Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business)... - Buzz Marketing - Is it Word of Mouth (WOM)?
Some people say that they're the same - word of mouth and network marketing.
Tom "Big Al" Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant. - How to be Believed - when you're Selling it
We all know that savvy people don't believe us (marketers) like they used to...
That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you.
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