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Kirt Christensen's Articles in Management

  • Managing AdWords - Handy Hints
    People are drawn to you when you're relevant. The formula for success on Google is relevance. When you're relevant, people will click on your ads, Google will explicitly reward you for it, your costs will drop, and your profits will grow.
  • Manage Google AdWords - Helpful Ideas
    When your ad is relevant searchers gravitate to you. The secret to successful AdWords is relevance. Searchers will click on your ad when you have relevance. When you have relevance, your profits will grow because your ad costs dropped, because Google definitely rewards relevance.
  • Headlines and Pay-Per-Click Campaign Management
    Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them.

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