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Larry Galler's Articles in Marketing

  • Turn a Promotion into a "Fest"
    Almost every business holds promotions of one type or another – a Sale, a Seminar or Demonstration, an Open House, a “Customer Appreciation” Day.
  • Got Hot Stuff? Jump On Early But Closely Manage The Risk!
    Managing products (or services) through the ebb and flow of popularity requires vigilance, discipline, metrics, and guts. Do it right and you win big. Do it wrong and you lose out.
  • Ever Tried Winking In The Dark
    In order to be noticed and attract prospects / clients / customers etc. you have to get your message to them. Don't "wink in the dark" and wonder why no one notices. So it in the spotlight where they can see you.
  • Does Your Company Have A CVO?
    A company without a vision is like a ship without a rudder; it is being tossed on the waves of the marketplace without intentional direction. To succeed, some time and attention must be focused on creating a vision of the future and methods of attaining it. Among the many hats a owner wears should be Chief Visionary Officer.

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