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Lauren Hobson's Articles in Marketing

  • Put Some "Fun" into "Functional"
    When you create marketing materials, web pages, letters, or any other type of company communications, there are certain elements that are purely “functional.”
  • Create a Marketing Plan in Five Easy Steps
    Many small businesses are busy with day-to-day activities with no time left over to create a marketing plan to follow. Well, summer is a great time to put together a plan that will help build your company’s image and provide guidelines for marketing your business for the second half of 2006.

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