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Telephone Audio, Getting the Most from IVR and On Hold Marketing At one time or another, nearly all of us have been on the other end of a poorly thought out IVR system, been left on hold listening to an appalling rendition of green sleeves, been directed to a non-descript answer machine or worst still been left ringing and ringing and ringing.Your telephony system can be the first impression a potential client gets of your company. Get this wrong and you could be creating a bad first impression that may be permanent. This article looks at some of the common mistakes made with IVR and on-hold marketing. It also outlines some good techniques to use for optimum results.

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