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Lee Pritchard's Articles
Communications (1)
Podcasting (1)
Music (2)
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Music Licensing - The Basics - Part 1 License Agreements
In this digital age using music in web-based presentations, business applications, products or services has a number of legal implications for you and your business. Minimising copyright issues can be relatively simple and a little knowledge about music licensing can set you off in the right direction and keep you safe for the future.
Music Licensing - The Basics - Part 2 Your Options as a Licensee
Now that you have an understanding of the basics, explained in Part 1, you are now ready to look at the options for licensing music.
Podcasting Your Business
This article answers the question "What is a Podcast?" and discusses the importance of targeting your market with quality information and good recorded audio content.
Telephone Audio, Getting the Most from IVR and On Hold Marketing
At one time or another, nearly all of us have been on the other end of a poorly thought out IVR system, been left on hold listening to an appalling rendition of green sleeves, been directed to a non-descript answer machine or worst still been left ringing and ringing and ringing.Your telephony system can be the first impression a potential client gets of your company. Get this wrong and you could be creating a bad first impression that may be permanent. This article looks at some of the common mistakes made with IVR and on-hold marketing. It also outlines some good techniques to use for optimum results.
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