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How to Target Your Ideal Customers - Part 2 Before making one telephone call or placing any advertising or putting one word to press release or promotional copy, spend time clearly defining your target audience. How to Target Your Ideal Customers While many of my clients and students are filled with trepidation when we embark on this step, all come back feeling affirmed and inspired to create a stronger “brand” identity. The process is simple.... Creating 30 seconds. That's all the time you have to make a first impression whether in person, on the telephone, in print or on the web. Sometimes it's just 10 seconds. Either way, you must always be "on," projecting yourself in as favorable a way as possible, if you want to build your client base.

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