- 15 Reasons Why You Need to be Creating Press Right Now
- 50 Marketing Makeovers for 2007
How many marketing tasks did you actually accomplish last year? Pull the trigger in 2007. 95% of marketing is action. Here are 50 Marketing Makeovers for 2007. - Are You Working Too Hard?
Are you working too hard? And, if so, is it because you see a direct correlation between career, and entrepreneurial success, or is it because you have no time to do things like cooking, cleaning, childcare, repairs or maintenance? Do you see it that you need to work that much longer or harder to get that much more money to pay for these services-as-necessities? - Avoiding a Boom Bust Cycle - What Top Companies Know to Do
Company A likes bricks. In fact, they will wait for one to drop on their head before they make a decision. Company B, however, has embarked on a carefully conceived business plan that avoids Boom Bust Cycles. Here is what Company B Knows to Do: - Branding Your Company - What Increases Name Recognition
Branding your company is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived value of your organization. Capture these twenty-five essential branding elements and begin to cement a positive branded image for your firm. - Cha-ching or Kerplunk - How to Define Return on Investment through Press and Media Relations
How many times have you wondered how effective your media relations were on behalf of a client? Don't you wish you could easily explain your results? Here are simple thumbnail methods that you can use to check and compile your results on any ongoing media campaign. - Going Boldly Beyond the Lifestyle Center
Consumers are always looking for something new and exciting, and savvy developers will always give it to them. Some of the country’s most ambitious retail environments are known as Lifestyle Centers. Now, a newer trend called Environmental Retailing is poised to take over retail. - How To Give Great Media Interviews
Take responsibility for giving a great media interview. Here are five top tips to make your media interview outstanding and contribute to a great article. - How to Hit the PR Jackpot
You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press. - How to Kill Yourself with Press and PR
Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners.How can you kill yourself with press and pr? - Making Your Bid Proposal as Outstanding as a Best Selling Book - Part One
When creating outstanding bid proposals, your proposal package should be as visually appealing as a tempting book displayed in a bookstore. You want your attention-grabbing proposal to read like a best seller. Here are top Tips to make your Bid Proposal Read Like a Best Seller. - Making Your Bid Proposal as Outstanding as a Best Selling Book--Part Two
Tips to make your Bid Proposal Read Like a Best Seller. In part one of Making Your Bid Proposal as Outstanding as a Best Seller, we examined how readers go through seven steps in 30 seconds to decide whether they want to purchase a book. Now we will look at how the content in your bid proposal can grab the reader through a great use of eye-catching graphics. - Marketing & Business Development Questionnaire: Diagnose your Needs - Part One
Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it. - Marketing & Business Development Questionnaire: How to Diagnose your Needs—Part Two
Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it. - Marketing, Publicity and Promotion--What the Hula Hoop Can Teach You About These Essential Tools
Marketing, publicity and promotion are all essential elements in your business tool kit. But they are not interchangeable. Here is the difference you need to know. - Marketing, Publicity And Promotion—what The Hula Hoop Can Teach You About These Essential Tools
One of the most distressing things to anyone in marketing, publicity, promotion or advertising is the perception to think they are all the same, and that they are all sales. They each have different goals, techniques, products and outcomes. - My Marketing Plan Is Complete - Am I Missing Something?
Part One --My Marketing Plan Is Complete--Am I Missing Something? Lists the first seven essential items in a successful marketing plan. - My Marketing Plan is Complete - Am I Missing Something? Part Two
In Part Two of My Marketing Plan is Complete -- Am I Missing Something? You learn the remaining nine essential elements of a successful Marketing Plan. - My Marketing Plan Is Complete – Am I Missing Something? Part One
The business world is a strange place, filled with the lush potential and intoxicating beauty of a tropical jungle, and all the deadly elements that lie beneath. - My Marketing Plan Is Complete – Am I Missing Something? Part Two
You have reached a pinnacle; your marketing plan is complete. - Pulling the Trigger – Making Your Business Smoking Hot in 2007
How can you make your business smoking hot in 2007? The number one answer is by pulling the trigger. Define all you need to do. Start with one thing, add another and repeat what works. Sounds easy, but here is how to make it work - Take 7 Baby Steps Toward Powerful Marketing
In Baby Steps Marketing you will work systematically backwards through the seven steps that lead to credibility, trust and acceptance. It often takes seven points of contact to influence a sale; therefore you’ll need all 7 Baby Steps toward Powerful Marketing. - Ten Ways to Reinvent Your Company in 2007
It’s soon to be 2007, and we can hardly stand the thought. What are we doing that is different from what everyone else in our industry is doing? What excites our customers? To make a dramatic impact in 2007, you will need to reinforce your message in everything that you do. Use every ad, press release, professional communication and event to tell your story. - The Lifestyle of the Condo
Condo sales may be off, but can a condo still provide a means to a great lifestyle? Learn what the four types of buyers in the just passed real estate boom have to teach you. - Top Five Marketing Mistakes and How to Avoid Them
In this article I'll share the top five marketing mistakes and how to avoid them. - Top Secrets to Great Teaming Relationships
Getting your material in the 'right' hands might not be what you think. Getting in on the Winning Team - What Architects and Engineers Need to Know - Top Ten Reasons to Hire an Outside Consultant
Would you hire an independent consultant if having top-notch assistance in promoting your firm, your services, and your people meant the difference between an equity-based retirement with a high ranking interim promotion, or a sharp decline and future downturn for you and your company?You are not alone in considering outside talent; 60% of all businesses use independent contractors, and according to the Bureau of Labor Statistics, over 8 million such people are in the workforce.Here are the Top Ten Reasons to Hire an Outside Consultant. - Tropical Florida - Style and Substance in Interior Design
There is style and substance in Florida interior design. Blue sky dominates and natural light fills sunny interiors. It is March and in South Florida it is 80 degrees and sunny outside. An inside--outside world prevails and outdoor living rooms and kitchens are becoming the norm. - Want to Know Where Your New Business is Coming From? Top Tips
Top Tips to Uncover New Business in a professional services firm. - Website Marketing Mistakes—5 Top Things to Fix Even if You Know Nothing about Website Design
You need to know the worst website marketing mistakes and the top 5 things to fix on your site, even if you know nothing about website design. - What Is The Secret Weapon That Differentiates A Sizzling Firm ?
Virtually all sizzling firms use a secret weapon to dominate their market. - What is the Secret Weapon that Differentiates a Sizzling Firm?
Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm? - What Makes A Good, Newsworthy Story?
We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story? - Why Publicity Dazzles and Why You Might Consider a Publicist
When it comes to promoting your business, there are two stars, marketing and publicity. Here is how marketing and publicity work hand in hand, and why you might consider getting a Publicist for your business.
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