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Leslie McKerns's Articles in Marketing
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Top Five Marketing Mistakes and How to Avoid Them
In this article I'll share the top five marketing mistakes and how to avoid them.
Marketing, Publicity And Promotion—what The Hula Hoop Can Teach You About These Essential Tools
One of the most distressing things to anyone in marketing, publicity, promotion or advertising is the perception to think they are all the same, and that they are all sales. They each have different goals, techniques, products and outcomes.
Marketing & Business Development Questionnaire: How to Diagnose your Needs—Part Two
Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it.
Marketing & Business Development Questionnaire: Diagnose your Needs - Part One
Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it.
Marketing, Publicity and Promotion--What the Hula Hoop Can Teach You About These Essential Tools
Marketing, publicity and promotion are all essential elements in your business tool kit. But they are not interchangeable. Here is the difference you need to know.
Avoiding a Boom Bust Cycle - What Top Companies Know to Do
Company A likes bricks. In fact, they will wait for one to drop on their head before they make a decision. Company B, however, has embarked on a carefully conceived business plan that avoids Boom Bust Cycles. Here is what Company B Knows to Do:
Take 7 Baby Steps Toward Powerful Marketing
In Baby Steps Marketing you will work systematically backwards through the seven steps that lead to credibility, trust and acceptance. It often takes seven points of contact to influence a sale; therefore you’ll need all 7 Baby Steps toward Powerful Marketing.
What Is The Secret Weapon That Differentiates A Sizzling Firm ?
Virtually all sizzling firms use a secret weapon to dominate their market.
My Marketing Plan Is Complete – Am I Missing Something? Part One
The business world is a strange place, filled with the lush potential and intoxicating beauty of a tropical jungle, and all the deadly elements that lie beneath.
My Marketing Plan Is Complete – Am I Missing Something? Part Two
You have reached a pinnacle; your marketing plan is complete.
My Marketing Plan is Complete - Am I Missing Something? Part Two
In Part Two of My Marketing Plan is Complete -- Am I Missing Something? You learn the remaining nine essential elements of a successful Marketing Plan.
My Marketing Plan Is Complete - Am I Missing Something?
Part One --My Marketing Plan Is Complete--Am I Missing Something? Lists the first seven essential items in a successful marketing plan.
Cha-ching or Kerplunk - How to Define Return on Investment through Press and Media Relations
How many times have you wondered how effective your media relations were on behalf of a client? Don't you wish you could easily explain your results? Here are simple thumbnail methods that you can use to check and compile your results on any ongoing media campaign.
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