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Lisa Manyon's Articles
Copywriting (1)
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PR (1)
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Are You Selling What Your Customers Want to Buy?
Are your customers hearing what they want/need to hear?
Business owners often overlook key components to effectively selling products and services to customers
Branding and Business Identity - Image is Everything!
A logo is not a brand and a brand is not a logo. Your brand extends to the entire experience clients have with your business. From the moment a person calls or walks into your establishment or logs onto your website, you're creating a brand.
Copywriting vs. Copyrighting
Copy is the written word used in your marketing materials. Lorrie Morgan-Ferrero said it best when she explained that copy is the DNA of your marketing efforts. Take a moment to think about that and the importance of good copy may become a little clearer
Email Etiquette - 6 Key Guidelines to Consider Before You Hit Send
While the internet and email can provide quick and easy access to information and interactions, there are some issues of etiquette to consider. First, not all computer users view email the same way. Some people use email for business purposes only, others for a social outlet and sometimes a balance between the two. It’s important to know what people on your email contact list want to receive and what they don’t.
Free Publicity is Yours with Newsworthy Information
Free publicity is valuable because it is often more convincing than advertising. People believe a news story more readily than they believe an advertisement. The perception is that you must be doing something right if your products or services are featured in the news.
How Planning the Work and Working the Plan Can Catapult Your Marketing Success
A marketing plan is vital to the success of your business. Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan. Implementation is golden.
Marketing Plans Help You Make Your Mark and Increase Success from the Start
I cannot count the times that I have seen intelligent and passionate people start a business or get behind a cause with the misconception that "if I build it, they will come." People tend to be so enthusiastic about a product or service, they put a business plan in place without developing the strategic marketing and advertising component.
What Are Your Words Worth?
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?
What Is Your Plan?
To some extent, we all multi-task and have numerous responsibilities that can, at times, seem overwhelming. The key is to learn how to manage the responsibility by planning for it. Believe it or not, day to day activities are less stressful when you implement a plan.
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