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Mark Buzan's Articles in Marketing

  • Think You Know Your Clientele And Market? Are You Sure About That
    I recently met with a prospective client. This client's practice has been in business for nearly 10 years. With a number of successful years in sales in the six digit figures, the company was obviously proving it had a successful offering for its clientele. Then something began to gradually happen. Sales remained steady but they weren't growing at the rate they previously were. After asking some poignant questions, something clear began to come about. The company had no clear marketing plan or measures in place to remain in touch with their market, even after 10 years of business.

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