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Melissa Vokoun's Articles in Small-Business

  • Overcoming the Fear of Raising Prices and Fees - Stop Undervaluing Your Services and Abilities
    I fretted, I worried, I couldn't decide - would my clients and customers understand if I raised their pricing? Would my company lose the valuable relationships established over the years if I had to tell them that they would have to pay more to my company for the services we had been offering them. Finally, I did it - and guess how many clients and customers we lost because of the price increase? Do you think it was 10 percent, 25 percent? Well, amazingly, we NEVER LOST ONE! When I called them all to discuss the new rates, some of them ended up telling me they were amazed at how much we gave them for the prices we charged! So I decided to give you the benefit of my experience and save you the angst I went through.
  • Developing And Growing A Business Providing Vital Communications Products And Services
    Insure that the products and services you offer have the ability of penetrating a lucrative market in a rapidly growing industry. The current increase on dependence of essential services and their delivery presents an opportunity for vendors to ensure client satisfaction, supported by impeccable customer service.

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