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Michael Bloch's Articles

  • Is Your Shampoo Poisoning You and the Environment?
    What we wash our hair with may be wreaking unknown damage on not only ourselves, but aquatic environments.
  • Preventing Directory Browsing
    Are your visitors seeing more of your web site than perhaps they should? Here's how to check and what you can do to fix the problem
  • Soy and the Amazon
    Deforestation of the Amazon is something most of us are familiar with, but usually in relation to logging and cattle grazing. Did you know that Brazil is now one of the world's largest exporters of soy beans? And guess where most of the crop comes from - the Amazon area.
  • A Face To The Name - Email Marketing
    Email marketing can be so impersonal, but here's a simple tip to help put a human touch on your email communications.
  • Free Range Poultry Issues
    The image we have in mind when we purchase free range chicken and eggs is of happy hens strolling around a lovely field eating to their hearts content without a care in the world. It turns out the the term 'free range' can be rather loosely applied in many countries.
  • File Not Found Equals Visitors Lost
    We've all experienced the frustration of following a link only to be presented with a '404 - File not found' browser generated error page. A 'File not found' browser message is a sure-fire way of sending potential customers scurrying off your site and to your competition. Here’s some tips for rectifying the problem.
  • Global Warming Tipping Point
    You may have heard of the Butterfly Effect - it's a part of chaos theory. The challenges facing mankind in relation to global warming are the result of a mighty big butterfly - mankind itself.
  • The Benefits Of Reading Spam
    Believe it or not, there can be some benefits to be had from reading the spam that hits your email inbox; especially if you’re involved in affiliate marketing. Here’s why.
  • Climate and the Environment – What is El Nino?
    El Nino is a phenomenon in ocean-atmospheric systems in the tropical Pacific, the effects of which have major consequences for weather around the world.
  • Environmentally Friendly Head Lice Treatments
    Head lice are awful parasites; but you don't need to resort to environmentally toxic chemicals to treat them; there are more earth (and human) friendly methods available.
  • Tires, Recycling and Our Planet
    The tires we put on our cars are made of rubber, a renewable resource, right? Not so; well over 90% of all tires are made from synthetics - and they have certainly proved to be an environmental headache.
  • Recycling Household Waste and Vermicomposting - Starting Your Own Worm Farm
    Worms are amazing creatures - learn more about vermicomposting and worm farms and start recycling your organic waste; it's easy to do!
  • Plastic Bags, The Environment And Alternatives
    Discarded plastic bags are unsightly, poisonous and will leave a legacy for many generations to come. Learn more about the new generation of environmentally kinder plastic bags and alternatives.
  • Making the Most from Blogging - RSS Feeds are Not Enough
    RSS (Really Simple Syndication) feeds are a great way to keep your visitors up to date with your news and views, what's happening on your site and in your online business - but the use of RSS shouldn't be at the expense of a regular email newsletter.
  • Simple MySQL Connection Testing Script
    Ever been caught between a software vendor and your web host regarding a failed MySQL connection that occurs during the installation of an application? It can be a case of back and forth while the blame game is played by both parties. Here's a simple MySQL connection test you can run that should clarify where the fault lies.
  • Search Engine Optimization - What is Div Spamming?
    The use of hidden div elements as a means of boosting search engine rankings is considered a black hat optimization technique that is frowned upon by search engines. Learn more about div spamming in this article.
  • Online Business Email Etiquette and Anonymity
    Attempting anonymity has no place in marketing, pre-sales inquiries and customer communications in an online business. Find out why in this article.
  • Quick PPC Copywriting Tips
    Copywriting for PPC is particularly challenging, especially for marketers whose previous experience is in print, in those massively long online sales letter sites or who generally have writers diarrhea, like yours truly. Here's a few tips I’ve gleaned over the years that also appear to have general consensus among other marketers.
  • Auction Feedback - Be Wary
    Like many others, when purchasing or selling an item in online auctions, I review the feedback ratings of the other party as it's a good way of determining risk in doing business with that party. The higher the number of positive comments, the safer the person is to do business with, right? Unfortunately, with some unscrupulous parties engaging in auction feedback exchange scams, that’s no longer such a foolproof method.

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