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Michael Harrison's Articles in Marketing

  • It's the Marketing that Counts
    Many years ago I went into one business as CEO. The Business was losing £1m annually. Casually wandering around (listening and communicating) I asked a member of the sales team, "how do we find our customers?" Reply "we don't, everyone knows (name of company)". That business was dying. After much deep root and branch change, which is another story, it did not die but I am sure you get my point.

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