- Shout Softly to Gain Attention
Most people – particularly people with the word "marketing" in their job title – begin with the expectation that the company name and/or logo should be large and prominent in the design. It's logical, but in my opinion, totally wrong. Here's why.. - Eyes On The Prize
We all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about. - Michael Jordan's Got Nothing On You
If you're not energized by what you're doing every day – maybe it's time to take a new approach. - Are You Being (Self) Served
Strive to provide useful, interesting, opinionated-but-unbiased content with every issue. - Want More Clients? Get More Vision
Money's great (I like it a lot), but if that's the only reason your company exists, you're going to have to work for every sale.Talk less about what you do, and more about what you believe on the other hand, and you'll make it easier for prospects to hear you, understand you, remember you, and (ta da!) hire you.
|
