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Michael Russell's Articles in Sales

  • Sales Training - Ten Don'ts
    1. Do not use red: Never write with a red pen, or wear a red shirt/blouse when you are with a customer. Subconsciously red signifies danger, stop, beware, anger, red alert. Although these negative thoughts are not in the forefront of the customer's mind, they are nevertheless there, warning the customer to be wary.

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