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Mihaela Lica's Articles in Branding

  • Defining Online Branding - Part 4 - Color Psychology
    Color drives emotions and emotions are the most important factor in decision-making.
  • Defining Online Branding – Part 3
    There are ways and means to become a world-renowned brand! The Web is your scene too!
  • Defining Online Branding-Part 2
    The advantage of branding online is that you have many tools to support your branding process, and most of them are free.
  • Defining Online Branding - Part 1
    Building a brand online is a challenge for any PR and marketer. While the "once you go online, you go Global" assertion is somehow true (when basically anyone on Earth with a PC and Internet access could stumble upon your website), the Web also overwhelms with information. A world of mixed cultures, technologies and languages awaits at a click of a mouse.

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