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Basic Principles of Press Release Optimization
Thousands of documents are published each day on news release sites, including Google News, Yahoo News and MSN. If you take a close look at them you'll notice they are not properly categorized and sometimes you get rather irrelevant stories for a particular topic. As the search results, the news results are fully automated. There's no human editor to create what you would call "a logical structure" in each main category. Therefore you'll need to write your press release in the best way possible to achieve visibility and reach the needed public.
Building a Brand - Factors Influencing Online Success
Building a brand online is not an easy task and branding is a process requiring long-term commitment, marketing skills, public relations expertise, passion and dedication. A brand is a combination of symbols and values that will eventually lead to a successful business.
Dealing With the Press: An Ultimate Challenge
How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.
Defining Online Branding - Part 1
Building a brand online is a challenge for any PR and marketer. While the "once you go online, you go Global" assertion is somehow true (when basically anyone on Earth with a PC and Internet access could stumble upon your website), the Web also overwhelms with information. A world of mixed cultures, technologies and languages awaits at a click of a mouse.
Defining Online Branding - Part 4 - Color Psychology
Color drives emotions and emotions are the most important factor in decision-making.
Defining Online Branding – Part 3
There are ways and means to become a world-renowned brand! The Web is your scene too!
Defining Online Branding-Part 2
The advantage of branding online is that you have many tools to support your branding process, and most of them are free.
Don’t Let Phishers Fool You
Learn how phishers create impressive Web presences that fool the most experienced Web users and what to do not to become a phishing victim.
How To Write Titles For The Web
So you think that writing titles is an easy task? Well, think again and in the meanwhile read this article to learn what makes online titles so special.
The Art of Non-Verbal Communication
Have you ever had the feeling that someone is trying to fool you, or that the ones you were talking to don't give a damn on what you have to say? Guess what? Your "feeling" was right.
The Need of SEO - Your Key to Online Success
You need SEO because you want people to find your website: more than 80% of the web users find websites through search engines. But they cannot find your website if your URL shows up far down the SERP list! To make it clear: you need SEO if you want to succeed in your online business.
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