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Mike Myatt's Articles in Marketing

  • How's Your Elevator Pitch?
    One of the first and most important professional communication techniques I was taught in business was the importance of developing an “Elevator Pitch”…a very short statement describing what it is that you do. In fifty words or less (about 30 – 45 seconds) you should be able to communicate who you are, what you do, who you do it for and how people benefit from what you do.

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