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Mike Perras's Articles

  • Holistic Recruiting – A New Age For HR Specialists & Executives
    Gone are the days of simply getting hired because you have the proper job qualifications and experience. The new HR specialist and executive is looking at a holistic recruiting approach. Looking at the complete you.
  • Cover Letters Are More Important Than Resumes
    As a long time recruiter, coach and teacher, I have seen many aspects of the Job Search process change over the years. And bar none, nothing has evolved more in your job search process than the art of good cover letter writing.
  • Google's Adwords Could Lose Billions On Its Addiction To Relevance!
    Google with its so tightly focused relevance issues might in fact be overlooking the billions we spend every day on impulse buying. Impulse buying is by it's very nature, non relevant or targeted. Food for thought!
  • Increase Your Ebay Sales By Shopping At Wal-Mart
    You can increase you eBay sales by at least $5,000.00 net per year just by shopping at WalMart. Let me explain how.
  • Job Search - Rule #1
    The old template style cover letter and resume are virtually dead. Why? Because everyone and their dog is sending exactly the same thing. Employers across the board have said to me, "please let me read about a real person" Don't be afraid of being real, in your cover letter especially.

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