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Pre-Money vs. Post-Money Valuation & Raising Capital for Your Business – How Long Does it Take? When a company decides that it must raise capital, a key question that must be answered is how much the company is worth. For example, if the business needs $500,000 to get started and/or grow, how much of the equity in that company should $500,000 command? Once this question is answered, the company will go out and try to find investors. When doing so, a key question often arises as to whether the valuation is “pre-money” or “post-money.” The Ideal Length of Your Business Plan & The Use of Common Stock in Venture Capital Transactions. How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum length in which to accomplish this. Anymore and the time-constrained investor will be forced to skim certain sections of the plan, even if they are generally interested, which could lead them to miss es The Management Team Section of the Business Plan – Don’t Just Include Resumes & The Term Sheet’s Rol Even the best new concept or existing plan will fail if executed poorly. The Management Team section of the business plan must prove to the investor why the key company personnel are "eminently qualified" to execute on the business model. “Why You, Why Now” - A Critical Component of a Winning Business Plan & Work Your Home Based Business Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice - investors that are shrewder today due to the ups-and-downs they have experienced over the past few years. Adding to the financing challenge is the plethora of high-quality companies, both public and private, in which investors can choose to invest. In this environment, more and more investors are asking companies seeking capital the question "Why You, Why Now"?

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