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Paul Hooper - Kelly's Articles

  • 11 Reasons Why You Need Web Site Video
    In the race to get more traffic and convert more of that traffic to paying customers, one method stands head and shoulders above the rest: web site video. The good news is it's never been easier or cheaper to do, so here's why you need it now.
  • Are You Throwing Your Money Away On Advertising
    Would you take a few crisp hundred dollar bills out of your pocket and throw them away? Probably not, but that's exactly what you do all the time, if you pay to advertise your web site and here's why-
  • Article Marketing - Are These Simple Mistakes Reducing Your Response?
    I'm a great fan of article marketing -- and of reading articles. But I'm always amazed how much money most authors leave on the table, because they fail to properly execute the two most vital parts of the operation.
  • Article Marketing - Your Vital Strategy For Success
    Many people are, quite rightly, attracted to writing articles as a cost effective way of getting traffic, not involving labyrinthine search engine optimization or gambling on advertising that might not pay. But to get the greatest mileage out of your article writing, you need to be aware of this golden rule.
  • Attracting Success The Right Way
    The human brain has a remarkable problem solving ability. Yet many people struggle along with problems they could easily solve and endure lives they could easily change, if only they instructed their brain properly and then let it do all the hard work.
  • Copy Writing - Are You Losing Sales By Missing This Word
    There's one word in the English language, that stands head and shoulders above all the others for getting a "Yes" response to your sales letter. And, no - it isn't the word "free."
  • Copy Writing - Don't Overlook The Obvious
    The other day, I was getting ready for a spot of TV viewing. With such excitement in prospect, I nipped out to the convenience store for a pizza.But it was no ordinary pizza.
  • Google - Internet Bully Or Striver For Excellence?
    Recently, many users of Google AdWords have been shocked to find their bid price per click increase dramatically or find their ads dropping back into third or fourth page in the results.Yet this is not necessarily all bad news, because, once you understand the rational behind these moves you can draw some valuable lessons from which your own web sites might profit.
  • Google - The Myth Is Finally Exposed
    All round the world, thousands of webmasters are anxiously checking their page ranking, worrying about their position in the SERPS and nervously checking the forums for the latest whisperings on the pronouncements of the Great God Google. Pity, because it all seems to be largely a waste of time, and here's why.
  • How To Create Success
    There's a single question all successful people ask themselves, and then act on. How do I know? Because, they wouldn't be successful otherwise! So, if you too really want to be successful, you also need to ask it.
  • How To Get Streaming Video Before Your Competitors Do
    Video streaming has arrived, is here to stay and is now an essential part of every 21st Century web site. The only question you need to ask is how can you grab your piece of the action before your competitors do? Here's how.
  • How To Get Web Site Traffic From YouTube
    If you have web site video - and you should - you can immediately take advantage of the million plus views a day YouTube gets to give your web site a big boost of free website traffic. Here's how to do it.
  • How To Immediately Increase Your AdSense Clicks
    Would you like to make one tiny addition to your web pages and increase the chances of getting the AdSense ads clicked by up to three times?It's laughingly simple, yet the effect can be immediate.
  • How To Quadruple Your Sales
    Here's a novel way you can increase your sales by up to 400%, which I learnt from the master marketer, the great Gary Halbert.
  • Internet Marketing - How's Your Brand Image?
    There just might be some primitive tribesman, deep in the Amazonian rain forest, who has not heard of Donald ("You're Fired!") Trump, but the rest of us have.So what has this got to do with you and your business? Quite a lot.
  • Internet Marketing - The Seven Ages Of Internet Marketers - Part One
    William Shakespeare said that there were seven ages of man.That magic number could apply equally to the internet, so which age are you stuck at?
  • Internet Marketing - The Seven Ages Of Internet Marketers - Part Two
    In the first article in this pair we saw how some people managed to get their websites off the ground. Now let's look at the dangers that come packaged with internet success.
  • Is Your Web Site Fit For The 21st Century
    There's now a seismic shift on the internet from text/picture based marketing to text/video based marketing, so if you haven't got streaming video on your site yet, you're missing out sharply on better opt-in rates for your squeeze pages, improved conversion rates for your sales pages and increased AdSense revenues, because visitors will return more frequently if you have video on your site. Here's what you need to know.
  • Latent Semantic Indexing - What Is It And How Can You Benefit?
    What is Latent Semantic Indexing? It certainly sounds impressive and mysterious. Yet, like most jargon, it's quite logical.More to the point: once you understand it, you can use it to boost your search engine listings.
  • PPC Advertising - The Hidden Cost
    I recently held an internet marketing seminar at a WW2 spy school. The perfect setting, as the subject was internet marketing by stealth. A short while later, I began to think Google had sent an undercover agent to spy on me.Probably not, but it certainly seemed like it and here's why.
  • Success - Fears And Phobias: Can You Tell The Difference
    Unless you know the difference between fear and a phobia, you could be destined for a mediocre existence.So here's what distinguishes the two.
  • Success - Right Place, Right Time
    People who enjoy spectacular success often explain their secret of success by saying, "I just happened to be in the right place at the right time.".Here's how you can copy them.
  • The Biggest Internet Marketing Shakeup Since E-mail
    The revolution we are now experiencing on the internet will be as far reaching as the invention of e-mail. So, if you fail to get on board, it will be like struggling to build a customer list without e-mail, whilst all your competitors are kicking sand in your face with their super-duper, mink lined auto-responders.
  • The Perfect Moment To Increase Your Profits
    Contrary to what many self styled internet gurus will tell you, there's pretty much nothing in internet marketing that hasn't already been tried and tested for years and years off-line.Here's one technique I used off-line for many years, which is even easier to put into practice on-line.
  • Traffic Generation - Are You Making A Costly Mistake?
    There are only three ways you can attract traffic to your web site. All three have their merits, but one method stands head and shoulders above the rest. so are you using the right one?
  • Web Site Video - Five Secrets Of Success
    It's not enough to realize you need to keep your marketing on the cutting edge by incorporating web site video. Like all endeavors from putting a man on the moon to baking a cake, there is a definite formula to follow for success, and here it is.
  • Web Site Video Made Simple
    Now both hardware and software for video creation is cheap, simple to use, works well with dial-up as well as high speed, and is amazingly effective at increasing your opt-ins and sales, you really need to know about it. So here's a crash course.
  • Why You Should Use Streaming Video To Build Your Brand
    There's hardly anyone in the western world who has not heard of Donald ("You're fired!") Trump and, if we examine why that is, we can put the "Trump Brand" effect to work for the benefit our own businesses.
  • Will Your Web Site Soon be as Quaint as a Horse and Buggy?
    Have you noticed it yet? Like the rising tide, it's coming in almost unnoticed. Then suddenly, you'll be washed away - unless you take decisive action, now!

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