Philip Nicosia's Articles in Podcasting

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Using Podcasts for Marketing Buzz Since the iPod was launched in 2004, Apple has sold over 40 million units. That’s a huge market, and because of the development of the podcast, it’s also a brand new marketing arena for companies to conquer. Where to Get Podcasts for Free One of the reasons why podcasts became so insanely popular is the fact that many of them are available for free. You don't have to pay a single cent. You don't even get drawn into a "subscription promo" or whatever marketing ploy that tries to get money through the backdoor. This is honest to goodness, no strings attached, free. What Are Podcast Feeds So what’s the big deal about the much-talked about podcast feeds? The hype is that the feeds are the very backbone of the podcast revolution—without those feeds, nobody can upload and download these files. Those millions of music videos and video highlights? They’d be gone, buried in the computers of the people who created them, but inaccessible to everyone else on the web. Podcasting Step by Step: From Content to RSS There's a lot of hype surrounding podcasts now. People have been downloading it as a source of fast and useful information (one which they can listen to at their own leisure-in the car, in bed, during coffee breaks). And now, more and more users are thinking of creating their own podcast too, because it’s so easy to do. Publicity Secrets for Podcasts Podcasts are a great marketing tool. It helps build noise for your website-with every new segment, you have something to announce or promote, and the fresh content can help increase traffic and you websites' "stickiness". Podcast Your Way to Success With the ever dynamic and advancing technology, marketing strategies have also improved. Among the latest techniques are blogging and podcasting on the Internet. In fact, major companies like Disney, BMW and IBM are into podcasting in a bid to promote their products. Podcasting is one effective way to reach your audience and make your connection with them more interactive. So who says you can't do it? You just have to learn the technique as soon as you can so your customers won't have to go anywhere else.

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