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Ray MacNeil's Articles in Negotiation

  • Don't Fall Into Dumb Buyer Syndrome "DBS"
    Dumb Buyer Syndrome or "DBS", as I coined with my employees, is a problem I have encountered many times in my many years as a business owner selling to other business owners. You can recognize them easily, they believe they are the expert negotiator who feels success is only achieved when the price is reduced.

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