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Remy Lebeau's Articles in Marketing

  • Achieve Maximum results using Cheap Promotional Pens and Pencils
    Give them by the dozen or in singles. However you do it, a cheap personalized pencil is always a crowd pleaser even if it doesn't cost all that much. It is popular as a marketing tool because of its functionality. A cheap personalized pencil can present hundreds of uses for the recipient. Whether they are students or mothers, office workers or construction workers, your audience will always find a use for your cheap personalized pencil giveaway.
  • Have a Highly Effective and Low Cost Advertising Strategy using Custom Pens
    Are you interested in an advertising strategy that can reach your target market anywhere with multiple exposure per day for just $100? If you are, then look no further, with promotional pens, you are given a cheap form of advertising that is welcomed by all the segments of your target market.
  • Everybody Eats. Promote your Business on Food.
    Promotional custom food appeals to a wide range of segments simply because everyone eats. With your logo visibly imprinted on the packaging or sometimes even on the food itself, you will have a corporate gift that will be generally appreciated by all. During tiring and stressful events like trade shows, a custom pack of candies or mints will serve as a sweet treat for your clients and would-be clients.
  • Custom Food? An Appealing Gift for Anyone, Anytime
    Marketing experts often preach that to optimize your promotional item campaign, you must fully know your target market. And this is true as knowing the geographic, demographic, psychographic, and behavioral variables of your segment will result to a more customized and targeted strategy. But in the real world, segmenting the market is not always possible.
  • Going Beyond the Kitchen with Personalized Aprons
    Personalized aprons aren't just for kitchens anymore. They can be used for virtually any household activity that lets you get down and dirty. Cleaning, gardening, automotive work are just some ways you can use a personalized apron.
  • Appreciating the Versatile and Visible Mouse Pad
    Logo desk items are amongst the top promotional products. And if you would look at your client's office desk, you would most likely find a computer. So if you really want to have a giveaway that your clients will appreciate and use at their place of work then you should imprint your logo on computers and laptops and start distributing them to your valued clients.
  • A Pint a Day with Personalized beer mugs
    Beer mug designs are not limited to imposing glasses with distracting dimpled surfaces. They come in a multitude of shapes and sizes that are, in fact, personalized to a particular beer.
  • Add mileage to your marketing strategy using Custom Luggage
    Aside from luggages, there are also a lot of logo items for travel that you can choose from. If your marketing budget is a bit limited, or you are faced with a target market with a large population, then promotional travel kits and accessories are the giveaways for you.
  • Travel Essentials Become Essential Marketing Tools
    The advent of the Internet and advancements in transportation and communication have made the world a lot smaller. And one of the greatest impact of the “small world” era is felt in the business world.
  • Pens can be customized engraved and personalized to promote your business
    Celebrate winter with warming gifts. A coffee mug, some packets of cocoa, a crossword puzzle book and a custom engraved pen is a nice combo pack. Make spring a blooming time for your business with the following: seed packets, gardening gloves, a spring gardening checklist and of course, a custom engraved pen.
  • Park your Business on a Parker Pen
    Parker has been producing quality and classic pens since 1888. As such, it has perfected the art of manufacturing writing instruments. The Parker Pen company is powered by founder George Parker's simple dream to make a better pen.
  • Marketing strategy mix through promotional pens
    Based on a survey done by the Promotional Products Association International (PPAI), from a list of 21 promotional product categories, pens and writing instruments are 2nd in terms of sale. This shows that logo imprinted pens is the promotional item of choice by many US companies.
  • Personalized Mugs at Home and Office
    Personalized mugs will always have a home in corporate spaces. They are promotional items ideal as employee giveaways and executive gifts that both your clients and staff will enjoy bringing to the coffee station during breaks. Let them relax a bit reading straightforward but clever thoughts about their work on your personalized mugs.
  • No logo left behind
    Not all logos seal the deal, even with the fanciest personalized mugs. Sometimes, they need a hand, a little push, a pungent spice to enliven your personalized mugs. To make your marketing products such as personalized mugs more effective, you must first grab attention and, more importantly, let that attention linger even after the coffee's gone cold.
  • Suggested Promotional Items to Target Niche Business Groups
    The US Presidential Election is only a few months away and political parties are buying hundreds and thousands of promotional materials such as pins, flags, posters and other giveaways to help increase their expose and improve their political campaign.
  • Marketing Products for Specific Industries
    For a promotional product strategy to work, you must be able to completely understand your target market. The reason is that each industry has their own descriptions and characteristics that makes one marketing product more effective than the other. It is important for you to find the perfect marketing product for your niche. Because of this, we created industry-specific collections of promotional items that are effective for each market segment. These collections provide a condensed selectio
  • Choosing the Best Promotional Bag for Business
    There are dozens of styles, designs and kinds of promotional bags out there in the market. It comes as no surprise for anyone to be utterly confused as to which promotional bag to choose. Some marketers go with cost and personal aesthetic preference but they are treading on dangerous ground.
  • Targeting Ladies and Gentlemen using Promotional T-shirts
    When you check out a guy’s closet, there is almost a 100% probability that you will find tons of shirts in all sorts of designs and colors. T-shirts are definite staples in a man’s wardrobe.
  • Custom Shirts for Men and Women
    Customized shirts are one of the most popular options for promotional items. One of the top reasons for this is its versatility. There are so many different styles, colors and designs to choose from. A marketer does not escape the dilemma of choosing from the endless possibilities of custom shirts. Yes, this even applies to the male target!
  • Custom Shirts for Children
    Clothes make the man or a boy. Beyond the aesthetics, whatever you wear is a reflection of who you are, what you like, what you believe in. An environmentally conscious person would definitely wear an organic and environmentally safe, recycled shirt.
  • Promotional Winning bets
    Promotional caps are good for targeting market of people who loves going outdoors. Most of the time if you give a hat or cap to someone who goes out a lot, he or she will use it on a regular basis. This also means that if your use caps and hats as promotional items with your logo on it.
  • Prefab Success
    The wonder of prefab houses is that they are conceptualized as standard boxes but end up looking highly customized. Anything prefab, indeed, boasts this quality. Prefabs are mainstream articles stripped bare, save for the blueprint for other possibilities.
  • Company Promotions Using Highlighters and Waterman Pens
    They make words appear more appealing. They bring out the best in a book. They help you remember the things worth remembering. A highlighter can do all that on a piece of paper – now, imagine what it can do for your brand. A highlighter is one of the most sought-after office supplies.
  • Promotional Drinkware is a Versatile Promotional Item
    There are thousands of promo items to choose from but one of the most commonly distributed giveaways are personalized mugs and drinkware. And the reason for the general acceptance of mugs as the top promotional item is because of the flexibility of these promo products.
  • Drinking to your Success using Promotional Mugs
    The promotional items presented above are the top marketing products based on annual sales. This goes to show that even the most widely used promo items still require a well designed strategy to achieve a successful marketing giveaway campaign.
  • Men Loves Free Custom Promotional Apparel than other Promotional Products
    If you read my other article on "Marketing the Male Industry using Promotional Apparel", you will see hat usign promotional apparel can increase your brand visibility. The article also discussed the top 3 types of promotional t-shirts you can use to promote your company or product: Henley, Dress Shirt and Jersey.
  • Marketing the Male Industry using Promotional Apparel
    With the evolution of work wear from strictly formal to a more casual look, men now have the opportunity to strut their stuff in a wide array of styles. As a company, you can take advantage of this revolution in fashion by adding promotional men's shirts to your marketing mix.
  • Business Promotional Pen for a Better Relationship
    In business, things don't always have to be so complicated. Sometimes, a gift as simple as a business promotional pen can establish a great relationship. Branded pens are great gifts for executives and business partners. Casual acquaintances or trade show attendees, on the other hand, will appreciate business promotional pens with your logo and company name, even if they're not branded.
  • Organizational Development through Personalized Supplies
    Is your company not doing well as it should? Maybe you need personalized supplies to give to your employees and keeping them happy to work for you. In this article, it talks about the using Personalized Supplies in enhancing employee's productivity and organizational development.
  • Pens as Gifts and Marketing Tool
    Need a sophisticated business gift for your top clients? Need it fast? A promotional engraved pen has that touch of elegance that can impress any client or business partner. Even better, you can get it just when you need it. We have short turnaround times for our promotional engraved pen collection.
  • Custom Accessories That Accent Your Company Identity
    Use accessories to improve your company identity. Some people wont know what your company is until they see your logo or message of what you are offering or selling. Sometimes small items like pens, pencils, notepads and other office items are good if these has custom printed logo of the company.
  • Expand the Market using Stress Balls
    Need a budget-friendly gift that's always a hit with any target market in any setting? A promotional stressball can do just that. It offers a lot of benefits to both young and not-so-young users.
  • Using Trade Shows to Attract New Business
    Trade shows provide for a great venue for businesses to attract new clients and business partners and meet existing customers and associates. This one stop shop for brand building endeavors does not come without a price. Joining trade shows are considered investments because it requires shelling out a certain amount of money and effort.
  • Get the word out using promotional caps and hats
    The effectiveness of a promotional item is based on how the item is to be used by the recipient. The reason for this is because its usage will determine where and how often your promotional item will be exposed.
  • Targeted Promotions Products for a Specific Industry
    Are you looking for targeted promotional products for the Health Industry, Home Products and everything Made in the USA? You can get quality promotional items by searching online and you can get the promotional product that perfectly fits with your promotional needs.
  • Use the right promotional item for your business
    For every business there is always the right promotional item out there that is perfect for your business promotions. In this article we will tackle 5 types of promotional items you can use for your marketing promotions.
  • What is Customer Retention 3
    The importance of your clients to you and your business is something that can't be stressed enough. The survival of your business is greatly dependent on your clients support, thus, it is but natural to give them something in return as a sign of your appreciation.
  • I am not a Tote Bag part 1
    Ever since that clever designer concocted the "I'm Not a Plastic Bag" tote bag, the trusty tote bag has become the "it" accessory, completely shunning its utilitarian roots and repackaging itself in designer monograms and $1,500 price.
  • The Secret to Trade Show Success
    Joining trade shows is an effective way to showcase your brands and products. But this strategy doesn't always provide positive gains for the company. If you fail to catch the attention of your target market, then your spendings and preparations will all have been wasted.
  • Custom Promotional Bags Marketing
    With the dozens of styles of custom promotional bags offered out there, it is understandable that you might find yourself utterly confused as to which promotional bags will market your company best. As a marketer, you may say cost is the deciding factor and, perhaps, your own aesthetic taste as well.
  • The Secret To Marketing with Custom Logo Hats
    All promotional items have the same purpose. And that purpose is to strengthen the relationship of the company with its stakeholders. But in spite of this common purpose, it doesn't mean that you can just choose any corporate gift to distribute and expect your marketing campaign to be successful.
  • Marketing Benefits of Employee Giveaways
    There are several strategies that can be utilized in increasing the productivity of your employees. These motivational techniques range from the costly monetary rewards to the organizationally complicated employee promotions.
  • Reach your Market using Promotional Cups
    Distributing promotional items in any event or occasion is a true and tested marketing strategy in communicating to your market. Aside from reinforcing your branding, you are also promoting a positive image for your company.
  • To Screen Print or to Embroider
    You already thought of the perfect apparel for your campaign. The next thing you have to do is to decide what imprint method to use. Will you screen print your logo or will it be better to embroider it instead?
  • Using Apparel as Promotional Item?
    If you have read Maslow's Hierarchy of Needs, Safety is on the second level from Man's most basic needs. When we talk about safety, we include shelter and clothing. So you see, clothing is one on man's most basic needs. It never runs out of style, and people always buys clothes.
  • Why Promotional Products are Important
    When you try to make your product known, you need promotional products. Promotional products are those small giveaways you get when you visit trade shows, conferences, seminars and product presentations. When you get a free pen, t-shirts and mugs, those are what we call promotional products.
  • 5 things buyers should know about screen printing
    Screen printing is fundamentally the same as what is commonly known as silk screening: a printing technique which uses a fine mesh or screen that is tightly stretched around a frame.
  • Avoiding the Tchotchke Trap
    In the rare circumstances when promotional product marketing crosses the border to become tchotchke marketing, it is important for any business to understand the life of their promotional product. Let's face it, not all giveaways are appreciated by their intended audience.
  • Choosing the correct Promotional Mug every time
    Promotional Mugs are everyday items that almost every person has because so many businesses believe in them. Young or old, all enjoy taking a warm or cold beverage by holding the handle of a favorite Coffee Mug, feeling its smooth exterior and its promise of a soothing sip of its contents within.
  • Top 9 Reasons to Use Promotional Products
    Promotional products are not limited to a single objective. There’s a lot more to promotional products than promotion itself. Here are 9 reasons why your promotional budget will pay off.
  • Effective Marketing using promotional coffee mugs
    Its surprising that something as simple as the usual coffee mug can be such a powerful marketing tool. Imprinting your message or logo on the side of something that is used daily is a subtle way to impart a message to prospective clients and those around them.

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