- How to Create a Better News Release
Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. - A 'Four Square' Statement
Here's a quick and simple way to develop a strategic plan for any written document. And while it doesn't require much actual writing, it will help you focus your attention and get a better response to your message. - Does It Summarize?
I go through an interesting writing exercise regularly: I take magazine articles and write abstracts of them for a newsletter client. - A 'Four Square' Statement
Here's a quick and simple way to develop a strategic plan for any written document. - Lower the Volume for Emphasis
I'm something of a political junkie, someone who enjoys watching politicians speak. - Reference Books Reviewed: Associated Press Stylebook
When you write, you likely find yourself wrestling with questions. I certainly do, everything from the proper form of abbreviations to the placement of apostrophes. Ideally, you want to get past those questions quickly, so you can focus on the message, not the writing. - Reference Books Reviewed: The Gregg Reference Manual
I use this reference often, because it's easy to use when I have questions about grammar, usage, or formats. - Communication & Corporate Social Responsibility
In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.
What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders. - Implicit & Explicit Communication
Explicit communication refers to specific information conveyed in written or spoken words. On the other hand, implicit communication refers to the messages we 'give off' through our deeds and actions. Explicit communication is intentional, while implicit communication may or may not be intentional.
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