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Robert Abbott's Articles in PR

  • How to Create a Better News Release
    Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover.
  • Communication & Corporate Social Responsibility
    In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.

    What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders.

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