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Scott Lindsay's Articles

  • A Business Forum: Customer Experts
    The development of a business forum board allows customers to become an experienced voice for the benefit of others considering the use of your product or service. The development of a business forum is a simple means of maintaining interest in your business.
  • A Few Magazine Publishing Terms
    The business of writing for magazines is often speculative in nature. It can often seem fruitless to conduct research on available paying magazines, attempt to understand their style and unique requirements, write the article, send the article, and then wait for what can seem a never ending response.
  • A Guide to Website Promotion -- Part One
    A great deal has been written about website promotion, yet many businesses fail in attaining visible results: increasing traffic, getting more clients and so on. Why? Because many online entrepreneurs do not exploit the proper website promotion tools at their fullest.
  • A Guide to Website Promotion -- Part Two
    Now that you are familiar with the most important search engines and linking strategies, you should not ignore other promotion tools that will enhance your website promotion efforts. Website promotion should be a mix of online and offline strategies. Traditional media tools apply successfully to increase traffic and get more visitors.
  • A Guide To Website Promotion – Part One
    A great deal has been written about website promotion, yet many businesses fail in attaining visible results: increasing traffic, getting more clients and so on.
  • A Guide to Website Promotion – Part Three
    If you want your online business to bring you rapid results, you need to employ paid advertising strategies. The most popular paid advertising solution is PPC – pay per click.
  • A Writer's Forum: Time Waster or Valuable Resource?
    The use of an online forum for writers is viewed as a 'waste of time' by some and a 'valuable tool of encouragement' by others. Should you participate in an online forum? If so, when is too much of a good thing just 'too much'?
  • A Writer's Life for Me
    The advise of a full-time writer may help aspiring writers to gain a clear understanding of some of the myths and facts surrounding what it means to write 'full-time.' It may be the hope of all who have ever put pen to paper that they might be able to write on a full-time basis.
  • A Writer’s Life For Me?
    It may be the hope of all who have ever put pen to paper that they might be able to write on a full-time basis. The romantic notion of a writer's life is compelling enough to many to find them seeking ways to make a living by crafting the written word.
  • Achieving Ebook Goals
    The use of a freelance writer can help you develop an idea for an applicable ebook that can be used as a singular home-based business idea or as part of an existing home-based business. This article shows how your idea can go from start to finish as you work hand in hand with a work-for-hire writer.
  • Affiliate Revenue Develop a Franchise
    As you grow your online business it might make sense to develop an affiliate program for others to use in growing their own business. In many ways you are hiring salespersons that only get paid when you do – it can be a win-win for all involved.
  • Affiliate Revenue: Client Relations
    This article points to some compelling reasons for developing solid affiliate relationships with sites that are seeking to sell your products or services. What are your responsibilities to the affiliate and why is it important?
  • Affiliate Revenue: Residuals
    The development of an informational site on a product or service you are interested in making into a business may be a solid first step in reaching your online business goals.
  • Agree to be Spam-Free
    If you are finding it difficult to deliver bulk email to your clients due to a variety of ISP spam indicators, there are steps that you can take to open the door to bulk delivery of legitimate emails to your clients. Many simply mass email systems are immediately sent to many spam folders.
  • Allegory: A Writer's Tool
    Allegory is a time honored writing technique, yet is little used today as a means of conveying a specific moral or political perspective. While once used as a staple in children's literature allegory is an effective tool that may be worth considering.
  • Am I Repeating Myself or Did I Say That Before?
    The repetition of phrases or certain words can become an irritant to readers. Find out why a better mix of ingredients in your story salsa may have your readers saying, "Great taste!"
  • An SEO Tale
    Once upon a time, the search engines relied on META tags: keywords (especially keywords), titles and descriptions.
  • Appealing To The Reader
    You’ve worked hard on your manuscript and are prepared to send it to a publisher.
  • Auctions: Sales Solutions with Marketing Potential
    When you are overstocked on merchandise or you have a line you are discontinuing the use of an online auction site may allow you to sell the product while offering incredible marketing potential. You have evaluated your stock and have discovered you have more of a certain product line than you feel you are able to sell. Upon further evaluation you discover you have a line of products you will be discontinuing.
  • Auctions: Taping Into the Global Garage Sale
    The use of an auction site in your marketing plan may help you connect with global bargain hunters. This group of clientele assumes auction sites are the only place to get a bargain. You have a chance to prove otherwise.
  • Auctions: Testing the Waters
    The use of online auctions may be a tool that a potential online business could use as one gauge in determining the potential of the product. It may not be the perfect approach, but it is low cost and low risk.
  • Audio Streaming: Adding Humanity
    Audio streaming can be a means of adding a human touch to the often impersonal world of cyberspace. Is audio worth it? Some feel it is essential.
  • Audio Streaming: Easily Captured
    The use of audio streaming may be a marketing technique, but it may also provide a positive reason to perceive your business as ambassadors of good will. Find out why in this article.
  • Audio Streaming: Reflecting Societal Changes
    As the expectations of online users have sophisticated, so too has the means of delivering information to clients. Audio Streaming is a technique that is having a profound effect on Internet shoppers.
  • Autoresponders - Coming Back for More
    Discover why autoresponders can provide the import connection that can convert a casual visitor into a client. This article also discusses what to avoid in autoresponder messages.
  • Autoresponders 101
    This article provides a broad overview of the many uses for an autoresponder in your online business. The uses are as varied as follow-up to ongoing support.
  • Autoresponders: Laying The Groundwork
    Autoresponder software has become a meaningful tool in plowing fertile soil for a marketing harvest.
  • Autoresponders: Laying the Groundwork
    If you’ve considered the use of autoresponders it is important to develop quality materials for your visitors. If your material comes across as a work-in-progress you can’t expect the material to provide the marketing bang you’re hoping for.
  • B-Blogs and Customer Connectivity
    The growth of blogs for business applications is a growing, yet non-invasive way to connect with existing customers and prospects. The informal nature of a blog allows visitors to perceive your business as personal and approachable. This article provides an overview of the advantages of business weblogs or b-blogs.
  • B-Blogs: A Business Prerequisite
    The new field of business blogging is finding many business owners confused about the potential for marketing success in blogging. This article demonstrates the wisdom of 'jumping on the bandwagon' now.
  • Back to the Basics: Three Things to Avoid
    There are some very simple details that are often overlooked in the basic design and upkeep of a website? This article discusses the top three things that are most often overlooked.
  • Banking on Your Knowledge
    The sale of ebooks as a home-based business can actually be a form of mentoring. The knowledge you think might be common might also be the knowledge someone may need.
  • Becoming a Published Author is Within Reach
    The desire to pass along information may provide a revenue stream that you may not have considered. Ebook publishing is a rapidly growing industry that requires little startup costs and several ongoing benefits.
  • Before Painting Words
    The process of writing generally requires research. Unless you are recounting personal events in a first person non-fiction narrative the use of research tools is a highly valued counterpart to effective writing.
  • Being a Writer is so TAXing
    For many writers the idea of trying to figure out how to manage taxes related to writing is laughable because they are still dreaming of selling their first article, story or manuscript. However, you may well find yourself receiving payment for your writing one day – and when you do, it's important to know some tax basics as they relate to writing.
  • Being Paid To Learn
    The term content writing has taken on a new meaning with the advent of the internet. In strict writing discipline the term refers to adapting your writing to match a specific style or voice. This type of writing has nothing to do with personal taste or style preference. It is, however, a means of forcing yourself to learn to write in a style that you may have never chosen on your own.
  • Being Paid to Learn
    The term content writing has taken on a new meaning with the advent of the internet. In strict writing discipline the term refers to adapting your writing to match a specific style or voice. This type of writing has nothing to do with personal taste or style preference. It is, however, a means of forcing yourself to learn to write in a style that you may have never chosen on your own.
  • Blogging - Bypassing the Media
    Business blogging has done something mainstream media was not able to do? Find out why this medium has changed the landscape of information exchange.
  • Blogging - Know When To Hold ‘Em
    How should you approach a business blog? What information should you pass along to visitors? Does it matter? This article takes a look at ways to protect your blogging presence.
  • Blogging - Pros and Cons
    If you run an online business and try to use blogs to promote your products and services, you'll certainly find blogging advantageous. Blogging will help develop stronger relationships and loyalty with your clients by providing useful information on regular basis.
  • Blogging For Money
    While most of the bloggers don’t care about money, but about exposure, there are some making pretty decent earnings with blogs
  • Blogging: Effective Marketing
    From the beginnings of blogging in 1997 to the marketing possibilities of Business Blogging today, this medium has garnered an impressive group of users who are finding new ways to add humanity to their brand. Those who are finding the greatest success are working hard to keep it simple.
  • Blogs - Better Than a Press Release?
    Many online businesses may discount the idea of a business blog as an important function of marketing and customer connectivity. Find out why business blogging is connecting a motivated customer base.
  • Blogs and Forums: A Two-Pronged Approach
    The use of a forum is a good business decision to inform customers of information specific to your industry, but is there really a need for a forum? Aren’t they essentially the same thing? The use of both technologies may yield surprising results.
  • Boost Your Business With Email
    Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis.
  • Building A Successful Online Business
    In order to be successful in building an online business you must have many variables in place. Running any type of business, be it online or the traditional type, can be a challenge.
  • Building a Successful Website in 10 Easy Steps
    So why do you want a website? Would you like to create a personal page to tell the world who you are and what you dream for? Or maybe you have a large family, with members living in different parts of the world and you’d like to keep the family together at least online. What about making a living online or promoting your business? No matter the reasons, here are a few tips that will help you create a professional website.
  • Building Your Way To Online Success Part 1
    Each day, as you make your way to and from your workplace, amidst the fumes, frustration, and financial drain that is the lot of a commuter, do you ever dream of being able to step out of your bedroom and straight into your workplace?
  • Building Your Way To Online Success Part 2
    When it comes to running an online business, your website will be the first impression that potential customers have of your service or product. Building a website isn't necessarily all that hard - as just about any high school student would tell you.
  • Building Your Way To Online Success Part 3
    A quick tour through cyberspace will show that there are many good looking websites that contain nothing of value for their visitors. These types of sites lack the longevity needed in today's cyber savvy culture. Style and substance must go hand in hand.
  • Building Your Way To Online Success Part 4
    The relevance of your website is important to you, your visitor and ultimately the search engines whose goal is to provide their visitors with the most relevant sites available. Once you determine the target of your website you may wish to visit the following site to assist you in helping to determine which keywords or key phrases are best suited for your site.
  • Building Your Way To Online Success Part 5
    If you’ve got a mental checklist going you’ve probably checked off site design, site content, and ease of use in navigation. The next item on your list is the actual launch of your website and the implementation of a comprehensive marketing campaign.
  • Building Your Way To Online Success Part 6
    MARKETING YOUR WEBSITE:

    You’ve taken the time to ensure that your site is search engine friendly, meta tags have been added and you’re ready to take the next step in establishing a successful website. So where do you go from here?
  • Building Your Way To Online Success-Part 3
    Here is a recap of the content of our first two guidelines for getting a successful business started:

    Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE

    Step 2: CREATE A WEBSITE
  • Building Your Way To Online Success-Part 4
    Just as a good business plan relies on a certain number of consistent factors to be successful, so too, does a well thought out and executed website. Your site can provide any personality you wish (i.e. fun, adventurous, touching, professional, etc.), but it’s important to tune your website to the frequency of both visitor and search engine.
  • Business Accountability at Home
    If you are leaving the workplace for a home-based business it may be possible that poor work habits could follow you into your new business. How can you present a repeat of irresponsibility?
  • Business Forums and Online Marketing
    The use of business forums as an online marketing tool allows you to include the stages of advertising, promotion, publicity, public relations and sales. The good news is the actual work of monitoring your forum will likely take less time than you imagine.
  • Content or Passion: Balance in the Writing Journey
    Being a successful writer requires a balanced approach between the things we are passionate about and freelance work that can provide both skills and income. Have you explored all your options?
  • Contextual Advertising - A Better Way To Advertise?
    If you run a business you must advertise. It doesn’t matter what size business you have, you must advertise to let others know what you are selling. Advertising is what gets people to your website or to your door. This is the only way you can make money with your business.
  • Contextual Advertising-A Better Way To Advertise?
    If you run a business you must advertise. It doesn't matter what size business you have, you must advertise to let others know what you are selling. Advertising is what gets people to your website or to your door. This is the only way you can make money with your business.
  • Cover Letters
    I will routinely advise new writers to make sure their cover letters are professional in tone.
  • Creative Jumpstart
    When you feel the loss of creativity as a writer what steps should you take to recapture that creative edge? This article explores ways to restore creativity to your writing.
  • Customer Service - Marketing Extension
    What are the similarities between marriage and quality customer service? Why is customer service an extension of a quality marketing program? How good are your FAQs? This article looks at all these aspects and more.
  • Customer Service - More Important Than Marketing?
    This article looks at one of the most overlooked parts of a marketing strategy - the consumer. Explore some of the ways to facilitate a solid marketing strategy by focusing on the customer first, last and always.
  • Customer Service – Customers Serving Customers?
    How do you find a perfect balance in managing customer service issues? What if existing customers had a way to help? Could they? Would they? Many customers would be highly motivated to provide assistance. Find out why.
  • Customer Service: Maximized Profit Potential
    Customer service and an improved bottom line is the reason behind providing tips on complimentary products and services at the point of sale. The lower cost of reaching existing customers is the reason for passing along customer sales information. This is an easy strategy to implement and an easy means of improving your site's income performance.
  • Deciding What To Write - Can You Get There From Here?
    I have to admit there are times when I just start writing and worry about the details later. Interestingly, it is a unique exercise in taking something without purpose and finding one for it. However, there is a method called ‘clustering’ that can help you define key elements to a story before it is subjected to creative phrase turning.
  • Designing for Web Browsers
    Web design is always a challenge: new web browsers make website owners to turn to web designers to redesign their web pages; different web browsers display websites in different ways, leading to the same problem: redesign. This is costly, needs time and if the job is not done right, the release of a new web browser may lead to the same trouble.
  • Developing a Business Forum: Focus and Function
    It may be a relatively simple process to put a forum together, but it takes a little research to put one together that provides a focused look at your business and applicable products. A few simple categories can help you jumpstart the art of customer connection through a business forum.
  • Did You Know? Understanding The Publishing World
    Sometimes putting things in perspective is useful when trying to gain a clear understanding of the many facets of the publishing world. This article is intended to provide some random statistics to help you understand the publishing world a little better.
  • Doctor, Doctor, Give Me the News
    You may have heard of the term, "Book Doctor" in your writing career. Maybe you've wondered what a Book Doctor does and if it's a good idea to utilize their services.
  • Domain Names: So Many to Choose From
    When choosing a domain name it may make sense to purchase more than one domain. Confused traffic can be directed to your site and it’s possible to get a lock on the available domains for your products or services.
  • Domain Names: The Remembrance Factor
    What method do you use to determine a domain name for your online business? Is there more to choosing a name than simply finding something that’s available? This is a primer on name association and he importance of domain name selection.
  • Domain Names: Thinking Ahead
    As your online business grows so does the possibility you may expand beyond the borders of your initial site design. Planning ahead may allow you to acquire a domain name for subsequent sites when the time comes to expand.
  • Don't Sell Yourself Short
    What should you charge a client to write a freelance article for print or the web? Have you thought about it? This article can help.
  • Don’t Sell Yourself Short
    Freelance job sites are filled with work. If you want to work for pay today, it is possible that you can do so. You might even be able to write as many articles as you want to write.
  • Dusting Off A Dream: Writing Success At Any Age
    “Give me a stock clerk with a goal and I'll give you a man who will make history. Give me a man with no goals and I'll give you a stock clerk.” - J.C. Penney
  • Dusting Off a Dream: Writing Success at Any Age
    Even if you have put off writing because life interrupted a dream, it is never too late to pick up where you left off and express something you may have thought was forgotten. Your life experiences may make a return to the dream a very rich experience.
  • eBook: The Content Recycler
    As you develop new content for your online store you should ask yourself what you plan to do with the content you are replacing. It’s possible you can give it a new life and develop a stronger relationship with existing customers in the process.
  • Ebooks and Growing Residual Income
    Residual income provides the flexibility for home-based business owners to live life away form the home office. Ebooks have proven an effective way to boost residual income and allow the entrepreneurs with the ability to live life while growing their business.
  • Ebooks Meeting the Demand
    Your area of expertise is in higher demand than you may have thought. Ebooks are being created using some very interesting topics, yet the sales of these ebook products continue to indicate there is a consumer thirst for knowledge making ebooks an exciting potential revenue stream.
  • Ebooks Spur Ecommerce
    With the substantial growth in eBook sales it may make sense to tap into this medium as a means of spurring economic ecommerce growth. What makes your product or service unique? Answer that question and allow your clients to ‘read’ about it in an eBook.
  • Ebooks: Categorically Speaking
    The categories associated with ebooks are incredibly large. Trying to pinpoint the exact type of material best suited for ebook development is a bit like trying to nail Jell-O to the wall.
  • Ecommerce - Elements of a Good Hire
    If you have an ecommerce business and you are looking to hire employees, there are two elements of a good hire you may benefit from understanding. Owning a business can be hard, but your employees will do a better job for you if you pay attention to what motivates them.
  • Ecommerce - Ensuring Delivery
    Product fulfillment is one of the most important considerations when opening an ecommerce store. No matter how good your product consumers will not buy it if you have a poor track record in the arena of product fulfillment.
  • Ecommerce - Historically Speaking
    This is an article that takes a look at how far ecommerce has come, some of the hurdles it had to jump and how it has changed the landscape of global commerce. Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began.
  • Ecommerce - Sweat of the Cyber Brow
    How much time and effort is needed for an ecommerce business? Isn't it true ecommerce is less labor intensive than a storefront? Why aren't more people involved in ecommerce? These answers are addressed in this encouraging article.
  • Ecommerce and Advertising
    This is a 101 class on Internet advertising. It includes things that you may not have considered in the way you advertise online.
  • Ecommerce Site Design: Tell Me What You Really Think
    If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?
  • Ecommerce: Have Cart - Will Shop
    As you develop your ecommerce website the use of a shopping cart will be needed, but what solution is best for your business? Will that solution work as your business grows?
  • Ecommerce: How Payment Gets From Here to There
    This article takes a look at how online transactions actually work. From the shopping cart to the deposit in the merchants bank, we explore why security and reputation will be the two key factors when a potential customer moved to the checkout phase of the sale.
  • Ecommerce: I Second That Emotional Connection
    The psychology of an emotional connection between consumers and a product cannot be minimized. Every day consumers make purchasing choices based exclusively on their emotional tie to the product. What can you do to develop that connection with your customer base?
  • Ecommerce: Landing the Merchant Account
    Do you have a Merchant Account as an online business? Do you need a Merchant Account? Are there alternatives? This article looks at the three primary payment types for online purchases.
  • Ecommerce: Logos and More
    Selling products or services online require more than simply a good idea. What does your logo say about you? What does your site say about your products? Is it time for a fresh coat of paint, carpeting and some remodeling?
  • Ecommerce: Mashups and Future Site Function
    Ecommerce may be the beneficiary of a new technique of software blending called ‘Mashups’. The future may not be entirely clear on the successful integration of mashups, but initial program integrations have proven promising and beneficial.
  • Ecommerce: Naming the Solutions
    This article provides nine separate solutions to obtaining the marketing objectives you may desire for your online business. This is a practical overview of various techniques and why they are useful.
  • Ecommerce: New Horizons
    The growth of ecommerce has put the squeeze on brick and mortar stores. Will the storefront survive? How have successful businesses made ecommerce a vital part of their overall marketing strategy?
  • Ecommerce: Profit in Data Feeds?
    The use of shopping engines has resulted in increased sales for many involved in ecommerce. How important is it to seek to be included in shopping engines? Does the cost outweigh the benefit?
  • Ecommerce: Shopping for a Shopping Solution
    The world of ecommerce can be confusing. What are some doing to remove the challenge from their ecommerce solutions? Is it the right approach for you?
  • Ecommerce: Stress Reduction
    Many new online businesses find significant stress in developing a site using the most profitable optimization techniques. Is it possible to reduce the stress level? If the development of an ecommerce site is a final, then a quality ecommerce solution is a tutor.

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