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Scott Lindsay's Articles

  • You Write, but Who Are You?
    Discovering who we are individuals is an important step in being effective writers. The very things that have shaped us as human beings are the things that forge our creativity and insight. So, who are you?
  • You Might Be a Published Author If
    The truth is, the definition of a published author might be more encompassing than you may have realized. Most aspiring writers tend to think of a published author as one who has had a manuscript accepted for publication in a book or magazine. However, because there are assignable rights to your work it is important to know that chances are very strong that you are already a published author.
  • Writing: Passion Validation
    What if those closest to you do not understand your passion for writing? Do you need their validation? Do you need them to perceive you as a writer? Changing the perception others have of you is a long and difficult journey. This article provides some encouragement to keep writing even when there is no validation from others.
  • Writing with an Open Hand
    If emotional energy is required for creative writing should you also expend similar energy in the success or failure of your article? Is there a better way to participate in the process of marketing your skill? This article looks at the writing process from the standpoint of marketing.
  • Writing Web Content
    Professional writers find it hard to read web content. Not because web content lacks quality, but because it lacks literary style. Obviously writing for the printed media and writing for the web are two different matters.
  • Writing the Morning Pages
    There is a simple tool that can assist you in the area of idea recall. Morning Pages is a process that can take an inspired muse and allow it to grow by ensuring the idea is properly recorded for further review.
  • Writing Success: What Does It Mean To You?
    Like most creative professions the question of a qualified success in writing is not easy to concentrate into one definitive answer.
  • Writing Success: What Does it Mean to You
    The art of contentment is a needed component in instilling happiness with your writing success. No matter what stage you are in as a writer, a goal without a mechanism for contentment can lead to disillusionment.
  • Writing Promotional Articles-Free Advertising?
    Out of the various ways to promote your website, there is one that simply does not fail, does not cost a fortune and brings remarkable results: website promotion through articles. While writing and submitting information is not such a big deal, writing articles that will really promote your website implies certain skills. You shouldn't despair if you are not an experienced journalist or writer. If you follow some simple criteria you cannot fail.
  • Writing Contests: Building Writing Credentials
    One of the ways many writers can successfully add credentials to their portfolio if to participate in a variety of literary contests.
  • Writing as Therapy
    Have you ever considered your writing as therapy? This article provides a case study for those who may be skeptical regarding the use of writing as a means of being able to move forward emotionally.
  • Writing As A Business
    If you are looking at making writing a means of providing a personal income it may be important to understand how to develop your passion for writing into a successful small business.
  • Writing as a Business
    If you are looking at making writing a means of providing a personal income it may be important to understand how to develop your passion for writing into a successful small business. The first step is one you've already taken. Discover what you are passionate about. If you are reading this article you are probably most interested in the written word.
  • Writing Advice From The Experts Part #1
    One must be drenched in words, literally soaked in them, to have the right ones form themselves into the proper pattern at the right moment. - Hart Crane
  • Writing & Speaking | Writing
    Many of the best stories in fiction have both an antagonist and a protagonist.

    The protagonist is the main character or hero that we cheer on and hope conquers all.
  • Working from Home: Scam or Dream Come True
    The rise in home-based business jobs or opportunities may have many seeking a new means of financial improvement. What should you know about home-based business? How can you tell when you’ve discovered one that is questionable?
  • Who's Telling The Story?
    The point of view in any story is important because it provides a guide to manage the execution of your story. Most works of fiction use one point of view although a second perspective can be brought into the story for a short period of time.
  • Who's Afraid of Internet Marketing?
    The language of online marketing may leave a few business owners baffled. The techniques may be different, but the end result is still bringing customers to your store. Learning the skills of on online marketing may be the very thing that allows your ecommerce site to become established.
  • What’s In A Name? Naming Characters
    You have developed a plot, setting and have even come up the main characters for your latest story. You start to write, but it isn't long before your come to a road block. It's not the storyline; after all you know where you're headed. It's not the setting; you mapped that out before the first word was committed to paper.
  • What's in a Name? Naming Characters
    You have developed a plot, setting and have even come up the main characters for your latest story. You start to write, but it isn't long before your come to a road block. It's not the storyline; after all you know where you're headed. It’s not the setting; you mapped that out before the first word was committed to paper.
  • What To Expect At A Book Signing?
    One of the most thrilling moments for an author is when they are invited to participate in a book signing.
  • What is Web Branding Anyway?
    This article provides a broad overview on the subject of web branding. This includes what web branding is and what it is not.
  • What Do You Want to Pay Today? Pay Per Click Overview
    In the sphere of advanced Pay Per Click (PPC) strategies it is possible to compartmentalize your tactics to enhance overall performance while minimizing costs. What that means is you can decide how you want to use Pay Per Click and when you want to use it.
  • Website Development on Your Own Terms
    This article takes a look at the growth in site development programming. It also looks at why programmers may be more interested in allowing you to self-direct at least a portion of your ecommerce site.
  • Website Design: Welcome the White Space
    You have a new home on the web and you’re making yourself comfortable. Is your site organized or did you bring some clutter to your new home? Maybe it’s time to clean house.
  • Website Basics: Taking Your Templature
    Sometimes a successful move into ecommerce has everything to do with how interested you are in reinventing the wheel. It could be a new set of cyber radials is all you need to get rolling and you don’t even need a degree in vulcanized rubber – or site design.
  • Website Basics – Increasing Website Performance
    To achieve public awareness it is not enough to just set up a website. You need to define the website goals that will transform your web presence from a simple announcement that you are in business into the very sales tool we were talking about.
  • Website Basics - Factors Influencing Your Website's Success
    Basically there are two major types of websites: informative and commercial. If you are just starting out, depending on the nature of your business, you will either plan an informative website meant to attract and encourage clients to inquire your services or you will develop a commercial website that will sell your products online.
  • Web Hosting: What Can You Expect
    The choice in a web-hosting firm can be a wonderful experience or it can be a nightmare. What do you need to look for in a web host? What expectations should you have in relation to their services?
  • Web Hosting: Web Accessibility
    Every web-based business needs a portal to the World Wide Web. A Web Host makes that happen. Are all web-hosting solutions equal? Read on.
  • Web Hosting: The Bandwidth Connection
    In many cases your web designer or site building service is managed by a specific hosting service. You may not have an easy choice if you determine you do not like the hosting service. What do you need to know about hosting services? This article seeks to provide some answers.
  • Web Hosting: Six Things You Should Consider
    How do you determine who you will choose as a web host? Have you looked at where you want to go and then at whether the web host can keep up? There are six things to think about when comparing web hosting options.
  • Web Hosting: Fruit Comparisons
    Finding a web hosting solution is easy – finding the right one for you may require a bit of self-reflection. You may be the best person to identify a 'perfect' we host. Find out why.
  • Web Hosting: Defining the Office Space
    There are three primary web-hosting solutions and each one is designed to accommodate a specific need. This article will take a look at these three solutions and what type of business may require each solution.
  • Web Hosting - Portals
    A Web host is the means of connecting your business to the expanded market of the Internet. This portal to the world is an important means of growing your company and an excellent means of tapping into a global market from the comfort of home.
  • Web Hosting - Do You Really Get What You Pay For?
    This is a cautionary tale of "buyer beware". Not all hosting options are good simply because they are expensive. Not all hosting options are bad simply because they are affordable. There's more on the subject in this article.
  • Web Hosting - Design Comes Standard
    Have you ever wondered why it seems the function of web hosting and design are considered separate services? Does it have to be this way? This article challenges the notion that you need two separate services.
  • Web Hosting - Bundle Up If You're Going Online
    Exploring options in web hosting is a great way to find full service at self-service prices. This article looks at bundling options and how they are helping ecommerce.
  • Web Hosting - Brave and Quiet Heroes
    There is a group of heroes that have taken technology and managed to make it accessible to the masses. You rarely hear about them, but without them there would be no Internet.
  • Web Development: The Mother of Ecommerce
    How can a business with limited income develop a comprehensive website that manages their ecommerce solutions and yet fits their budget? The power of Internet connections may be closer than you think.
  • Web Design: Non-Searchable Text
    There are certain design features that do not make for a very searchable website from the viewpoint of most search engines. Find out what these SEO offenders are and why they should either be avoided or used in tandem with other strategies.
  • Web Design: Content Procurement
    Whose responsibility is it to get content for your ecommerce website? Is this a function of the site owner or web design professional? Does it matter? This article explores both sides of the content procurement argument.
  • Web Design: A Three Second Impression
    The growth in ecommerce has resulted in a more discriminating shopper. The professionalism of site design is as important as the products or services you offer. You have three seconds to wow a customer. How does your site stack up to the competition?
  • Web Design-A Website for All
    Are there customers you are excluding from your website simply based on your web design? Discover a few solutions to encouraging site visitors simply by keeping it simple.
  • Web Design – Is It An Art?
    Web design is an art. There’s no question about that.
  • Web Design – Is It An Art?
    Web design is an art. There’s no question about that. The question is: how many websites designed by real web designers are out there? With the amount of crap that purely invades the Internet and suffocates the users nowadays, there are serious reasons to doubt that web design is an art in its own right.
  • Web Design And The Psychology Of Colors
    Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and, above all, distinctive.
  • Web Design and the Psychology of Colors
    Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and, above all, distinctive. To reach this purpose web designers don’t have too many options. Typically all they can do is blend colors harmoniously to create an appealing website that combines attributes of simplicity and logic while providing valuable content.
  • Web Design and Navigation
    There are three major types of navigation: global, local and hierarchical. Web designers use global navigation for medium-sized and small websites to categorize the main points of interest.
  • Web Design - The Importance of Design Simplicity for Business Websites
    There are many elements of web design that screw up a business website. Many are simple bad practices, other purely ugly and useless. For an unknown reason business websites with really bad web design are still fashioned every day.
  • Web Design - Scannability
    How can you help your readers know whether your site can really help them? Do you need a web designer to make it happen? Why is content writing for the web different from any other kind of writing? You'll find answers in this article.
  • Web Design - Quick Navigation
    This article takes a look at two common web design errors and how they can either be fixed or eliminated as you work to make your site accessible to the most online consumers. There are millions of site pages that are effectively a dead end. These pages may have content, but absolutely no links to send the visitor back to the home page nor does the page provide a clue as to the purpose and function of the website.
  • Web Design - Give Me Bullets
    If you scan some of the best websites available you will discover they have a few things in common. Yes, it does have to do with web design, but the end result may please the consumer more than the web designer.
  • Web Design - Be an Architect
    Knowledge-based content is valuable tool for your website, but how much is too much? Is there a good way to manage online content? This article explores the issue.
  • Web Design - Appealing to the Hunter
    Do we really understand how visitors use web sites? If we do understand then we know there are certain things we can do to help motivated hunter/gatherers find the information they need – without an extended hunting trip.
  • Web Branding: Unique Sells
    Long-term business success may be better achieved through the use of web branding. Determining who you are can provide a tremendous boost in determining how to brand your ecommerce website. The more you know about your business the more you will be able to help others see and appreciate your unique features.
  • Web Branding: Nobody's Perfect – and That's Good
    Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.
  • Web Branding: Integrity Exposure
    Not everyone agrees on a definition for web branding. Could they all be right? This article takes a look at several of the elements sued to define web branding and how they might interlink.
  • Web Branding: Coffee Drinking Checker Players
    Web branding is a bit like making home made soup. So many components need to come together to help you and your customers understand your business. How's your 'soup' coming along?
  • Web Branding: Cereal, Games and Positive Impressions
    Children's products have gained a very positive image for their ability to web brand. Find out what they are doing and why they are hitting their target so consistently.
  • Web Branding: As The Onion Peels
    Web branding essentially is the one thing that allows you to claim ownership of a certain area of Internet commerce. The most successful businesses have figured out their web brand – the rest are just competitors. Do you know what your web brand is?
  • Web Branding Letting Your Humanity Shine Through
    Honesty is a great policy in web branding techniques. Gone are the days of exaggerated advertising that generally served to either make customers believe you think they are stupid or that you can reasonably be expected to suspend reality in favor of a product purchase.
  • Walk Not in Fear: Home-Based Business
    A home-based business that uses ebooks as a selling tool do not need to be fearful about whether their words will hit the mark. Experience is in high demand – someone wants the wisdom you possess.
  • Video Streaming: Webinars and Online Marketing
    The use of video streaming can be a means of creating positive trust with either prospects or business affiliates. This technology provides a great opportunity to share your brain trust with those who may benefit from your products, services or information.
  • Video Streaming: Three Methods - One Choice
    For the online business there are several ways to stream your video presentation and not every method has a similar cost. Which method is best for you? Would a free method work? This article seeks to provide answers on video streaming options.
  • Video Streaming: The Full Meal Deal
    The use of video streaming in your online business can provide a connection with prospects that exceeds other marketing tools. Businesses have always relied on video for the advancement of their message. Now you can do the same thing specifically for your website.
  • Using Time
    The wise use of time is an important component to effective home-based business objectives. Those that don’t take time management seriously often struggle to keep their business running smoothly.
  • Using RSS: When It’s Ok To Keep Up With The Jonses
    “Peer pressure has many redeeming qualities. It is the pressure of our peers, after all, that gives us the support to try things we otherwise wouldn't have.” - Bill Treasurer
  • Using Opt–In Email Properly
    If you run a business online you know how important it is to use email when you do your advertising and marketing campaigns. This is one of the most popular ways of reaching customers online. Those who engage in it know full well how vital it is to their marketing efforts. By engaging in email marketing, they know that email can catapult their sales through the roof.
  • Using Ebooks to Boost Traffic and Sales
    Ebooks are among the most versatile marketing instruments on the Internet and the best part about them is that they can be used to promote: your business, your knowledge, your products, and your website. You could give them away for free or you could sell them on your website, or through affiliates. Ebooks are cheap to produce, easy to advertise and could, in return, transform you into a genuine “guru” of your area of expertise.
  • Use Forums to Generate Traffic
    There are plenty free tools you could employ to generate more traffic to your website. While the novice at Internet marketing will use traffic exchange sites or buy traffic, the experts will advise you not to opt for such methods. You’ll hear from many SEO advisors: write articles, blog, post in forums.
  • Under Development: Low-Cost Site Progress
    Many would be ecommerce owners have submitted to a cycle of feet dragging. Sometimes the best thing to do is to just get started. This article provides some no-cost and low-cost ways to move forward with online business.
  • Traffic Building: The Experience Sieve
    Providing your expertise at no cost may be one of the smartest marketing decisions you can make. The Q & A article provides compelling reasons to give your expertise away.
  • Traffic Building: Integrity’s Impact
    You can’t underestimate the impact your integrity as an owner of an online business can have on your clients. Seek to find every reason your clients should stay, not short cuts that cause them to flee the reputation of a telemarketer.
  • Traffic Building: Build, Talk and Welcome
    If you build an ecommerce site you will need to do more than simply build a site. Your well designed website will be a needle in a haystack without your intervention. Build traffic the old fashion way – tell people you’re there.
  • There’s Always A Critic
    Have you ever had anyone criticize your writing? Maybe they were just having a bad day. After all some people just can’t seem to say anything nice.
  • There's Always a Critic
    A writer is often faced with a certain amount of criticism. How should we respond? What if the critic is right?
  • The Write Stuff: Are You Freelance Ready?
    Your love for writing is evident to any who know you. You have always enjoyed drafting phrases that assist you in telling a story in a positive way. You’ve always wondered if you had what it takes to become a freelance writer.
  • The Upside Down World of Web Branding
    What if your approach to web branding has been misguided? Is there a better way to leave a positive impression with your site visitors? This article seeks to answer these questions.
  • The Skill of Speech: A Writer's Friend
    How important are public speaking skills to a writer? Have you ever considered what might happen if you should find broad success with your writing? This article provides some direction on developing your speaking skills as a writer.
  • The Pioneer Spirit Lives Once More
    The link between the pioneer spirit and the visionary quality of a home-based business owner is undeniable. Discover why the very thing that caused men and women to venture west in the 1800's is the very thing that is inspiring a new breed of home-based business owners.
  • The Perfect Freelance Writer
    A humorous look at how some clients view the perfect freelance writer. While none of us can ever be perfect this article encourages learning, growth and commitment to providing superior work.
  • The One You Love To Hate
    The antagonist is the story’s villain. The best bad guys are the ones we love to hate. We don’t need to know why they are bad, we don’t need a play by play of the choices they made early in life, we simply recognize they are bad and we don’t want them to win.
  • The Moral of the Story
    The means of conveying a moral specific theme in a fictional story is termed Moral Fiction. This designation may seem self-explanatory since you most likely grew up with stories that contained a moral lesson. So many classic children's stories were infused with value based story lines it may seem strange to think that is not the primary purpose of storytelling.
  • The Future of Podcasting
    The future of podcasting may allow interaction between other applications and may replace several existing technologies. What does this mean for online business?
  • The Fear Factor in Russian Business Startups
    The entrepreneurial spirit is alive, well and growing on a global basis. Interestingly it is something other then personal ambition that often fuels Russian citizens to explore entrepreneurial opportunities.
  • The Extra Mile Principle
    Defining your home-based business if a good first step. Defining your customers is a close second. Keeping your customers is imperative. What are the traits of good customer service? This article fills in the blanks.
  • The E-Course and the Autoresponder
    The use of an educational e-course delivered through an autoresponder can provide a means of educating your customers and instilling a level of trust in your product or services. Autoresponders are useful in many areas, but this may be a tool you have never previously considered.
  • The Basics of Website Design
    HTML is basically a list of commands that tells your browser what to show on your monitor and where everything should be placed. The code tells the browser what colors to use, where the images are located, where to place them on your screen, what sound files to load, etc.
  • The Basics of Web Design: Gimmicks Don't Sell
    Do your web visitors feel as if you are treating them with respect or do they feel as if you think they like being pushed into a sale? This article takes a look at website basics that allow you to be more responsive to the real and perceived needs of your clients.
  • The Banned Narrator-Are You An Epistolary Novelist?
    Do you like to write letters to those who have meant something to you? Do people like receiving your letters? Have others said they always look forward to your letters?
  • Successful Online Business: Possibilities
    The development of a e-commerce website may require as much if not more strategic planning than opening a brick and mortar store. Have you explored all the possibilities?
  • Success in Coming Home
    Many have discovered leaving the workplace for a home-based business is often the means of a more satisfying future. Follow Stan Wilson as he journeys from a successful newspaper career to successful grandpa – and newspaper owner.
  • Submission Allowance
    When you understand what an editor allows in the way of submissions you can begin to see there may be more options available to you than you may have realized. By understanding the ‘big three' submission types you will find a greater ability to maximize your publishing potential. When you understand what an editor allows in the way of submissions you can begin to see there may be more options available to you than you may have realized.
  • Stay Away from Black Hat SEO
    If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy!
  • SSL: Site Security and Privacy
    Your customer trusts you with their personal data, are you doing everything you can to ensure the privacy of that information? SSL can help, but it needs to be used correctly.
  • Spam Blockers: Unique Challenge for Business
    While there have been significant strides in the reduction of spam emails it has come at a price. Business interests find themselves facing difficulties in reaching their customers in an effective way through bulk email delivery. Is there a solution?
  • Site Promotional Tools: The Evolution of Online Marketing
    The growth of the Internet has led to a corresponding growth in the way websites promote their offerings. Take a trip from the way things were to the way things are and consider where we will go next.
  • Site Promotional Tools: Off Line Strategies
    The tools of online promotion go offline in this article on the means and methods of delivering your site information to places you might have overlooked. Beyond all of the meaningful online tools at your disposal to assist in promoting your website there lies an equally impressive number of off site tools that you may have never considered.
  • Site Promotion: Wheel Reinvention Not Required
    Developing site content for site promotion purposes is a needed part of the process, but doesn’t have to be a stress maker. This article helps you explore the most common ways to develop site promotion content.

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