Scott Lindsay's Articles in Ecommerce

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Motivation - The Art of Caring The advice in this article may be the best advice for ecommerce you will ever read because it benefits everybody. As an added bonus you get to sleep well at night. Ecommerce - Elements of a Good Hire If you have an ecommerce business and you are looking to hire employees, there are two elements of a good hire you may benefit from understanding. Owning a business can be hard, but your employees will do a better job for you if you pay attention to what motivates them. Ecommerce - Historically Speaking This is an article that takes a look at how far ecommerce has come, some of the hurdles it had to jump and how it has changed the landscape of global commerce. Ecommerce was seen as a passing fad or gimmick when the pioneers of the process began. Ecommerce - Ensuring Delivery Product fulfillment is one of the most important considerations when opening an ecommerce store. No matter how good your product consumers will not buy it if you have a poor track record in the arena of product fulfillment. Ecommerce - Sweat of the Cyber Brow How much time and effort is needed for an ecommerce business? Isn't it true ecommerce is less labor intensive than a storefront? Why aren't more people involved in ecommerce? These answers are addressed in this encouraging article. Ecommerce: The Positive Negative Even negative aspects of ecommerce can be moved to the positive side of the ledger. Sometimes it’s all in how you look at it and how you respond to the negatives. Ecommerce: The Next Dimension The world of ecommerce has provided a new dimension in shopping that is appealing to consumers – the no-salesperson zone. Consumers are enjoying the benefits of being able to make decisions without the influence of a pushy sales associate. Ecommerce: The Action in Transaction There are multiple innovations being developed by key financial institutions that may mean a slightly different way of receiving payments in the future. As an ecommerce business do you know what they are? Can your shopping cart solution adapt to the changes? Ecommerce: Landing the Merchant Account Do you have a Merchant Account as an online business? Do you need a Merchant Account? Are there alternatives? This article looks at the three primary payment types for online purchases. Ecommerce and Advertising This is a 101 class on Internet advertising. It includes things that you may not have considered in the way you advertise online. Ecommerce: How Payment Gets From Here to There This article takes a look at how online transactions actually work. From the shopping cart to the deposit in the merchants bank, we explore why security and reputation will be the two key factors when a potential customer moved to the checkout phase of the sale. Four Point Consumer Connection This article points to four primary point of connection between business owner and consumer in the vast and every growing landscape of cyberspace. Ecommerce is essentially the art of meaningful connection. When online businesses perceive their role as merely seller they are liable to find themselves in a ‘disconnect’ with their customers. Initial Impact: Price and Performance Combining affordability and functionality with quality design and features could allow many web-based businesses to consider developing affiliate sites or spin a popular product or service to its own domain. So why aren't more entrepreneurs doing so? Ecommerce: Naming the Solutions This article provides nine separate solutions to obtaining the marketing objectives you may desire for your online business. This is a practical overview of various techniques and why they are useful. Web Development: The Mother of Ecommerce How can a business with limited income develop a comprehensive website that manages their ecommerce solutions and yet fits their budget? The power of Internet connections may be closer than you think. Back to the Basics: Three Things to Avoid There are some very simple details that are often overlooked in the basic design and upkeep of a website? This article discusses the top three things that are most often overlooked. Ecommerce: Profit in Data Feeds? The use of shopping engines has resulted in increased sales for many involved in ecommerce. How important is it to seek to be included in shopping engines? Does the cost outweigh the benefit? Ecommerce: Stress Reduction Many new online businesses find significant stress in developing a site using the most profitable optimization techniques. Is it possible to reduce the stress level? If the development of an ecommerce site is a final, then a quality ecommerce solution is a tutor. Ecommerce: I Second That Emotional Connection The psychology of an emotional connection between consumers and a product cannot be minimized. Every day consumers make purchasing choices based exclusively on their emotional tie to the product. What can you do to develop that connection with your customer base? Ecommerce: Shopping for a Shopping Solution The world of ecommerce can be confusing. What are some doing to remove the challenge from their ecommerce solutions? Is it the right approach for you? Ecommerce: Logos and More Selling products or services online require more than simply a good idea. What does your logo say about you? What does your site say about your products? Is it time for a fresh coat of paint, carpeting and some remodeling? Ecommerce: New Horizons The growth of ecommerce has put the squeeze on brick and mortar stores. Will the storefront survive? How have successful businesses made ecommerce a vital part of their overall marketing strategy? Ecommerce: What do Consumers Need? An understanding of the need for marketing research can provide a lasting means of determining direction for your online store. What good is a great store with optimized web pages if it promotes a product no one wants? Ecommerce: Mashups and Future Site Function Ecommerce may be the beneficiary of a new technique of software blending called ‘Mashups’. The future may not be entirely clear on the successful integration of mashups, but initial program integrations have proven promising and beneficial. Ecommerce Site Design: Tell Me What You Really Think If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back? Ecommerce: Have Cart - Will Shop As you develop your ecommerce website the use of a shopping cart will be needed, but what solution is best for your business? Will that solution work as your business grows? Successful Online Business: Possibilities The development of a e-commerce website may require as much if not more strategic planning than opening a brick and mortar store. Have you explored all the possibilities?

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