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Scott Lindsay's Articles in Internet-Marketing
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Customer Service - Marketing Extension
What are the similarities between marriage and quality customer service? Why is customer service an extension of a quality marketing program? How good are your FAQs? This article looks at all these aspects and more.
Customer Service - More Important Than Marketing?
This article looks at one of the most overlooked parts of a marketing strategy - the consumer. Explore some of the ways to facilitate a solid marketing strategy by focusing on the customer first, last and always.
Internet Marketing - Good Guy Marketing
Helping others can have a profound effect on how well your own site may do. The use of mentoring online can provide a sense of satisfaction while providing motivated knowledge consumers to investigate your site.
Web Branding: Integrity Exposure
Not everyone agrees on a definition for web branding. Could they all be right? This article takes a look at several of the elements sued to define web branding and how they might interlink.
Web Branding: Coffee Drinking Checker Players
Web branding is a bit like making home made soup. So many components need to come together to help you and your customers understand your business. How's your 'soup' coming along?
Web Branding: Unique Sells
Long-term business success may be better achieved through the use of web branding. Determining who you are can provide a tremendous boost in determining how to brand your ecommerce website. The more you know about your business the more you will be able to help others see and appreciate your unique features.
Web Branding: As The Onion Peels
Web branding essentially is the one thing that allows you to claim ownership of a certain area of Internet commerce. The most successful businesses have figured out their web brand – the rest are just competitors. Do you know what your web brand is?
Internet Marketing Never Stop Talking
If there is one thing that every online business should understand it's that Internet marketing is a process that may have a beginning, but it has no end. Too many ecommerce websites think too small and only cater to what they believe to be a small niche market for their products or services. A business that refuses to grow is telling the world, "I don't want your business."
Internet Marketing: Keyword Stuffing – Good Idea or Bad Policy?
When writing content for your website you need to determine how much of a good thing is just ‘too much’. Some business rush to stuff their content with keywords in hopes the strategy will gain attention from search engine rankings. What is a good policy for the use of keywords?
Internet Marketing: How Difficult is it?
Understanding Internet marketing may not be as difficult as you imagine. If you have some understanding of existing marketing principles you may find that applying tried and true methods in a new environment may be easier than you thought possible.
Internet Marketing: Do YOU Believe?
If you want to sell a product others will like you'll do well to make sure you are totally sold on the product first. Do you believe in the product? If not, you may want to find something you ARE passionate about.
Internet Marketing: The Three Knows
Sometimes coming to terms with Internet Marketing can be a strange beast to manage. There are both similarities and differences in online marketing when compared to more traditional marketing techniques. This article helps you through some common ground.
Web Branding: Cereal, Games and Positive Impressions
Children's products have gained a very positive image for their ability to web brand. Find out what they are doing and why they are hitting their target so consistently.
Internet Marketing Strategies That Don't Work
Some Internet marketing strategies just don't work. Have you ever wondered why? Are you curious to know what they are? Read on.
Internet Marketing: Short-Term Solutions
If you are looking toward the future for some of the best long-term marketing strategies to help your web based business grow – this helpful article on short term marketing solutions may help. You might be wondering if you'll make it to the long-term portion of your entrepreneurial efforts. Any business startup is hard and you want to make sure you will be around long enough to see the benefits of these long-term strategies.
Who's Afraid of Internet Marketing?
The language of online marketing may leave a few business owners baffled. The techniques may be different, but the end result is still bringing customers to your store. Learning the skills of on online marketing may be the very thing that allows your ecommerce site to become established.
Press Release: Marketing Good News
The strategic use of press releases can be an effective means of marketing your online business. After all good news should be shared.
Hidden HTML and the Keywords They Love
The proper use of keywords is an important key in both online text as well as htlm coded keywords and phrases. This article explores the unseen part of your webpage and why it’s so important to search engines.
Objectives and Obstacles: Online Marketing
Your view of the Internet holds the key to a committed step forward in online marketing. A uniform marketing strategy between storefront and web-based store is an important business strategy.
In Terms of Meaning-The Bad And The Deceptive
In the world of online marketing there are several terms that are used that may not mean much to those just starting their launch into ecommerce. This article takes a look at the good, the bad and the deceptive.
In Step With the Click
In online marketing it is imperative to understand that the customer is always in charge of an online purchase. On the web there is no long travel times and no parking spot too far away. A web customer can come and go quickly. If they don't like your price or product they can remove you from their thinking in a few thoughtless clicks.
Site Promotion Tools: The Press Release
One of the most powerful site promotion tools is the press release. A quality press release submitted to the right news distribution portal will definitely bring important revenue if its content is of interest, qualitative and actual (yes, that’s what press releases are for!).
A Guide To Website Promotion – Part One
A great deal has been written about website promotion, yet many businesses fail in attaining visible results: increasing traffic, getting more clients and so on.
How to Get People to Trust Your Online Business
You cannot have a successful business if you fail to inspire trust. People are very cautious when it comes to purchasing services and products online. They even feel threatened by giving away personal data (email address, phone numbers, company address, name). If you want visitors to become clients you have to show them you are running a serious business.
How to Promote Your Website Offline
Serious entrepreneurs know that there is no such thing as "enough promotion." To achieve success each business needs to use all possible marketing channels. We live in a world dominated by technology and the Internet is the perfect proof to sustain this statement.
Contextual Advertising-A Better Way To Advertise?
If you run a business you must advertise. It doesn't matter what size business you have, you must advertise to let others know what you are selling. Advertising is what gets people to your website or to your door. This is the only way you can make money with your business.
Site Promotion Through Web Awards
Website promotion is not an easy task, because thousands of new websites are created each day, each of them striving for a position in the first search engine results, some using ethical techniques, others try to fool the search engines.
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