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Sean Ray's Articles in Internet-Marketing

  • Internet Marketing Strategies That Really Work I
    First of all let us define the word 'market' so that we are on the same wavelength. Roget's Thesaurus defines the verb market as to advertise, barter, display, exchange, merchandise, package, retail, or vend. In other words, everything to do with advertising and selling on the internet. Your marketing strategy, therefore, is to achieve any or all of these. Let's take the first definition, 'advertise'. There are several advertising strategies that we will look at first. Initially, the traditional method of advertising online is to be listed by the search engines. In order to achieve this your website must be optimized to be friendly to the requirements of the search engine algorithm that is loaded
  • Internet Marketing Strategies That Really Work II
    There are three aspects to article marketing. One is to get your name known as an expert in your field, which makes your website all the more attractive to those who recognize your name. Another is the direct advertising you get through the author's bio, or resource box, that is allowed with each article submission to the article directories. If used properly it can bring you a pile of traffic. What you should do is not provide the whole answer in your article, and leave the reader wanting to find out more, or even read the end of the story. They get that when they click on then link you provide in your resource box. The link must lead them to the page that provides what they want, nit your home page. So you get visitors
  • Advanced Internet Marketing - How to Use a Sales Funnel I
    If you want to analyze your total sales process and find out at what stages potential customers are lost, then you should learn how to use a sales funnel. What's a sales funnel? It's a sales tool that can be imagined as being in the shape of a funnel. The wider end is where your prospects are put, and after a succession of procedures in the sale process, during which an increasing number of prospects drop out, the funnel gets narrower and narrower until what falls out of the end are the customers who have been supplied and serviced. The narrower the bottom of the funnel, the poorer the sales job that is being carried out within it. The first problem with the sales funnel is what is known as the qualifying in. If you allow everybody who makes an enquiry into the
  • Advanced Internet Marketing - How to Use a Sales Funnel II
    On the other hand, perhaps too many are being allowed into the funnel. Better qualification might speed up the flow, and the shape of the funnel could be changed by narrowing the top. If too many leads are allowed in at the top, the funnel itself must be well lubricated with few obstructions and better filtration of those that do occur. In other words, the more leads poured into the system, the quicker those that start being difficult will have to be terminated. When used to its greatest advantage, the levels of the funnel at which major step changes in the flow occur, or major diameter changes take place, can be marked out and analyzed. Procedures can them be devised and put into effect at these specific places in the funnel to increase flow or increase the diameter. The ultimate is for the funnel
  • How to Make Your Own Products Out of Private Label Products III
    The really nice thing about private label products is that they give you a solid foundation for beginning to create your own product.You can change the title and the book cover. You can sell it with resale rights as a viral ebook, with your links in it. Resale rights give the purchaser the rights to sell the product only, not to change any of the text or links, so it can pass virally through the internet steadily increasing the exposure of your affiliate links.- Produce an audio or video version of the product, if this is relevant. Not all products are suitable for this, but many are.- Break the product up
  • How to Make Money Selling Master Resale Rights Products I
    You have read all about internet marketing and want to get involved, but don't have a product. What can you do? Do have to wait until you have an idea for your own product before you get started? In the early days you did, but not now. You have a whole host of options open to you and one is to learn how to make money selling master resale rights products.Resale rights to certain products have been available for some time now, but the problem was that you paid an initial license fee, and then a small additional fee on each product you sold. Some owners even put a limit on how
  • How to Make Money Selling Master Resale Rights Products II
    Master rights may have certain qualifications, such as a minimum price and how many other resale rights licenses you are allowed to sell to other people, but it is still a great deal and far preferable to standard resale rights. Selling a product for which you have purchased the master resale rights is much more lucrative than selling an affiliate product, since having paid once for the rights, all sales proceeds are yours. With affiliate products, on the other hand, you only earn a proportion of the sales price you achieve.It can be difficult to sell a product that is being sold by many other people on the internet, some with a lot more knowledge and experience than you, but there are ways of doing it, irrespective of how many other copies have been sold. Before even purchasing resale rights to a product you should do your homework. Most internet marketing
  • How to Make Money Selling Master Resale Rights Products III
    Alternatively, find a niche. This is a market with few suppliers but a good demand, and there are techniques that can be used to find niches. Once you find the niche search for master resale rights producst that will satisfy the demand. In fact there are ebooks with master resale rights available on the subject of finding niches! There are also businesses that provide master resale rights products every month on a subscription basis that might be worth looking out for.So do the homework to find what people are looking for before deciding to pay for master resale rights. There are plenty products that will sell if you change the sales page and promote them correctly. Promote
  • How to Cross-Sell, Up-Sell, and Sell Backend Products IV
    Advertising a product on the internet and selling it is all very well, but the way to improve your profits is to cross-sell, up-sell and sell backend products. Of course, you won't achieve this unless you have suitable products to offer, and frequently what is apparently the main product is simply the carrot; the item that gets the customer to the sales point.First, a brief explanation for those of you who are unfamiliar with these terms. Let's say you walk into a supermarket looking for some blackberries. You get to the fruit stall and find the blackberries sitting right at the end of the display. You pick them up but sitting right beside them is a gorgeous basket of blackberries, raspberries and some blackcurrants and redcurrants. It has a ticket saying 10% off, but still costs quite a bit more than the blackberries
  • How to Cross-Sell, Up-Sell, and Sell Backend Products V
    That's how to do it. This is frequently why supermarkets and convenience stores knock money off certain items: because they know that they probably up-sell and cross-sell you other items, and even back-sell a bit more with a final offer before you go. It doesn't click with you that the real prices might have been marked up originally to fund this advance planned back-sell.Just imagine the possibilities if you could do that on your website. It's exactly the same concept only it's online. That should make it even easier since all your offers can be made exactly when and where you want them to be. Your main
  • Internet Marketing Strategies – Five Different Strategies for Online Income
    There are many ways to make money online anything from writing and selling your works, using EBay to generate income, doing various forms of freelance work, or even designing various items for other people or companies. Here I will discuss five simple, quick ways to generate online income.Writing- With the internet earning money from writing is so simple. It can be writing anything from academic works (dissertations, essays, thesis, book reports, class homework, etc) to writing keyword articles for various people. You could write
  • You Must Have Your Own Web Site to Make Real Money Online II
    This can earn you a lot of money. Some earn hundreds of thousands of dollars a year in affiliate marketing, but all have their own website. Let's say you did have something suitable to be sold by email, how would you do that without spamming? You couldn't. However, if you had a website, you would have a way.
  • You Must Have Your Own Web Site to Make Real Money Online I
    If there is one thing that all successful internet marketers have learned, it is that you must have your own website to make real money online. That is true without any doubt, since without your own website you are at the mercy of whoever you depend upon for your internet exposure.Without exposure on the internet you do not, by definition, have an internet business. Irrespective of the type of business you have, you must have your own website. Let's have a look at some ways of making money online and how important it is to have a website.First, affiliate marketing. This is where you sell somebody else's product in return for a proportion of the selling price. It is possible to sell by
  • Should You Create Your Own Product or Refer an Affiliate Product? I
    First you should get started. You have to learn all the selling techniques available and find out about all the software available to help you promote and sell products. If you do not already have a product it is normally easier to learn by selling somebody else's product. This will give you an idea of the kind of products that sell and which may be oversubscribed on the internet. If you create your own product you could spend an awful long time doing it. Time that would be better spent getting to know the internet. You could put all your time and effort into creating something that will never sell even once. You have to get to understand what is selling and what has been sold already. In other words, you need experience of internet marketing before trying to create a product to market. Affiliate products are ideal for doing that. You
  • Should You Create Your Own Product or Refer an Affiliate Product? II
    The decision could depend upon how unique your product is. If it is a new type of software that is going to make every internet marketer's life easier and take the internet by storm, then you could make your fortune with it. If, however, it is just another ebook on internet marketing that is not providing anything new or earth-shattering, then perhaps you are best to stick to affiliate marketing. The best advice you can get is to build up experience in marketing online through affiliate marketing. Get an idea of what sells and what does not. Some products that used to sell well are now oversold and redundant. Changes to search engine algorithms have rendered some software products useless. Many marketing systems are no longer black hat or white hat
  • How to Sell Other People's Products I
    If you want to get started selling on the internet, it's a good idea to learn how to sell other people's products. That is called affiliate marketing and is a good way to test the water of internet marketing if you don't have a product of your own yet. Affiliate marketing is an extremely common way of making money online, and a few tips should help you on your way. You need a website. You will find any form of internet marketing difficult without one, so you are best to start off there. There are lots of web hosts available, but find someone who has their own website and ask for advice, because there are good web hosts and bad ones. I use one costing me under $25 a month for everything I need, include web page design tools, email addresses, autoresponders, a checkout and credit card payment system and lots more. Once you have a web host you will need a domain name for your website, but first choose your product type. If you want to sell only goods
  • How to Sell Other People's Products II
    You should design your web pages to be similar to, but not exactly like, the sales pages of your merchants. Use one page per product where possible, and use it to pre-sell the product by writing nice things about it. You shouldn't design a sales page. That is provided by your merchant, so don't repeat what is on your merchant's page. Check out some other affiliate marketer’s page and say what they do. Pre-selling is a knack that you will eventually develop, and can be critical to your success. Always have an opt-in form on your page. Every one of your affiliate pre-selling pages should have an opt-in form so that you can build up a list of email addresses. You can offer some free ebooks or software to visitors who register, and also offer a regular newsletter with which you can offer any additions to your range
  • How to Sell Other People's Products III
    Pay-per-click advertising can be profitable, but also expensive. However, many find it profitable. Google Adwords and Yahoo Search Marketing (Overture) are the two main ones. You should have one advert for each product that leads the prospect directly to your pre-sales page with the link to the merchant’s sales page and your opt-in form. Never lead a PPC link to your home page. In Adwords you are required to provide two URLs. This first is your top-level home page, and the second is your landing page, i.e. your pre-sales page. You pay the amount you bid for the keyword every time a visitor clicks to visit your web page. This is why it must lead directly to what you are advertising, since if the visitor does not see the product they want immediately, they will probably leave and
  • How About Selling Someone Else's Product? I
    You have read about how money can be made on the internet, but don't have a product to sell. Well, how about selling someone else's product? There is no reason why you can't and it's a great way to start in internet marketing without having to find a product of your own.Many people make affiliate marketing, as it is called, their life's work, and do nothing else. They are very successful too, many making hundreds of thousands of dollars every year. So if you are looking for a quick start into internet marketing here is how you do it.First you will need a website. This is essential, especially if you intend to advertise using Google Adwords. Google have an Adwords policy of showing only one advert from those sharing the same top-level domain in the display URL. This means that only one person can send visitors straight to the seller's sales page. You therefore need your own website. Even if you don't intend to use Adwords, you still require a website so that your visitors belong to you, and you capture their email address even if they do not purchase.
  • How About Selling Someone Else's Product? II
    This list of emails can be critical to your future success in internet marketing, and more on lists later. You first have to decide what sort of market you want to enter. What type of products to sell. There are several ways to do this, and a visit to eBay is often useful. Have a look at what is hot on eBay and decide from there. Alternatively check out the main sellers on Clickbank, the world's biggest provider of electronically delivered goods to affiliates.Once you have decided then look for the products. You might want to sell some hard goods together with some electronic ebooks on the subject as back-up. Use whatever techniques you want, such as simply entering into your browser the type of goods followed by 'affiliate' into a search engine. For example, go to Google and enter 'toys affiliate' and you will be presented with a page of affiliate programs involving toys.
  • How About Selling Someone Else's Product? III
    You have to purchase a domain name for your website. Choose one that relates to your product and preferably contains one of the main keywords you will use to advertise your products. Once you have your website and domain you can design your webpages. You ideally want one page for each product.Visit the sales page of your merchant and design one that has the same sort of look and feel, but not exactly the same. You don't have to sell the product – the merchant will do that – but you should try to pre-sell it. Provide a review for example, and it helps if you have purchased the product yourself. You may not be able to do this until you have sold a few to finance your purchase, but it is ideal if sellers have themselves tried out the product they are selling. Provide a link to the merchant’s sales page, and sit back and wait.Remember, one product to each page. You should also include an opt-in form on your sales page. This is so that you capture the email .
  • How to Cross Sell, Up Sell, and Sell Backend Products for Online Profits
    Selling backend products is quite simple. One way to up-sell on your website is to send your visitor to an up-sell web page after they have clicked on the "Buy" link. On this page you can place a short sales letter upgrading them to the premium version of what you’re selling or simply an additional but complimentary product.If you're using direct mail you can simply put an up-sell offer in a second envelope that goes inside the main envelope. Every time someone buys from you why not include a sell sheet or catalog inside the product package that you are sending to your customer. This allows your customer to look over and purchase even more products from you. If they've bought from you once they are likely to do it again. The main key to effective up-selling is in the value quotient.
  • Internet Marketing in 2007
    The popularity of movie and music downloads will continue to increase with the acceptance by the movie and music industries that peer-to-peer file sharing systems are here to stay. They will be forced into the realization that if they can't beat them then they must join them, and we might see more widespread introduction of subscription download sites, operated by major movie and music companies. Streaming video technology will improve to allow faster and more reliable reception of streamed video files, and this will result in an increasing use of streamed movie videos on P2P networks and on subscription or pay per view sites operated by movie studios. Good quality streaming videos will also become more common on public sites such as YouTube. The possibility of legalizing P2P distribution
  • Explanation of Sales Funnel
    A sales funnel is a fancy way of obtaining traffic, deciding who to nudge into the funnel. By trial and error you will see who is best to place in your sales funnel. One way of thinking of the sales funnel is by looking at your original list. Your list provides you guidance on who to advertise to.Starting with those people and placing them first in your funnel. Then by way of brainstorming and adding to your list you will find more that are better suited for your funnel and those that you will need to place out side of the sales funnel
  • Ecommerce Trends in 2007 - Top 5 Things to Watch For in 2007 Online
    Since the introduction of the Internet in the mid 1990's, it has only transformed each and every year. Sometimes it seems as though technology is changing on a daily basis and with that the Internet has to change as well! Ecommerce trends in 2007 will only increase as well. Below are my top 5 things to watch for in 2007 online.
  • Internet Marketing Dreams - What is the Big Picture With Internet Marketing
    The Internet is a big, big place and seems like it is even bigger. The big picture in Internet Marketing is quite simple. The more you are seen the more you will be viewed. Internet marketing is a great tool in generating the traffic and clicks you want to your site. When used to its full advantage it can enlighten you to reams of knowledge that you never knew existed. As in the real world, advertise spend millions of dollars a year promoting their products.In addition they use various forms. The more methods that are used, the more people they will reach. Same goes with Internet Marketing. The web is so large and covers so much material that people are bound to be left out of certain marketing circles. In order to reach more people, Internet Marketing has incepted ideas like Social networking, article marketing.
  • Home Business Online - How to Grow Your Online Business
    When looking to grow your online business you must advertise. Find sites that can aid you with your growth. Recruit people to help you advertise. Use keywords, articles, blogging, or most importantly social networking. I think social networking is the simplest easiest way to grow your online business. It provides you with a form of advertising that reaches people you never thought would be interested in your site or online business. Here I will discuss mainly social networking to grown your online business, however, remember that there are other methods of growing your business.Search for and find free advertising sites that offer you a banner to place on their site. This type of social networking will provide you other leads that you may not have accessed to otherwise. These sites may charge a fee upon clicks from their site to yours but usually it is a minimal fee. There are many free advertising sites that allow you to place banners with no charge. Sometimes these are harder to find.
  • How to Think to Achieve Success Online
    The Internet opens millions of possibilities for people. To achieve success online, you simply must think you can and then turn that think into an "I know I can" attitude. Deciding to be successful Online can be a scary thought. However, it can and more importantly has been accomplished. There are many ways of generating success online, but finding it is all the same!Build your list, know your audience. Design a web site that is flawless and then advertise, advertise, and advertise. As with any business advertising is the key to success. Think and achieve success by using the Internet to work for you, not you just working it! Locate links related specifically to your site, find locations where your audience gathers in herds, determine what attracts them the most and work it.
  • Internet Marketing Technique
    Step three of an internet marketing technique is connected with what happens after somebody clicks for something, whatever it is that you are offering in exchange for the click. You have to be able to follow up on your lead or fulfill the order and take payment. Otherwise what is the point? This should be made an easy procedure for the visitor otherwise they may just click away. If you make a purchase difficult to make by forcing them to read this extra offer, and that bonus of what else they can buy, after they have decided to buy, you might lose the sale.Make all your offers for your internet marketing technique before they reach the point where they make the decision, not after it. Once they have decided to take the action your email was designed to persuade them to make, don't distract them! Get the .
  • Internet Marketing Strategy: Part 3
    Internet marketing is a widely pursued profession online, and it is imperative that you do more than create a web site and send some traffic to it. You need internet marketing strategy. Without further delay
  • Internet Marketing Strategy: Part 2
    Sometimes, the higher the price the better. Certain goods are better highly priced to attract customers who would never dream of purchasing below a set limit. An ebook offering secrets of internet marking may not sell at $9.99 because the buyer considers that it can't be offering much at that price. Increase the price to $49.99 and it could well be Clickbank's top product for the month.
  • Internet Marketing Strategy: Part 1
    Marketing is the pricing, promotion and distribution of a product or service, and your internet marketing strategy for your product or service you take all of these aspects into consideration. There are four core approaches you should take with your marketing strategy, irrespective of what you are marketing.
  • Advanced Profit Strategies, Part II - How To Up Sell, Cross Sell, And Sell Backend Products
    Advanced profit strategies are necessary when competing in the increasing crowded internet marketing niches online, and these are just a few examples of what you must to do become ultra-profitable online fast.
  • Advanced Profit Strategies, Part I - How To Up Sell, Cross Sell, And Sell Backend Products
    In a word, this is called "merchandising" and nobody knows it better than your local neighbourhood grocery store. Because everyone is probably familiar with their grocery store, let's use it as an example of how you can up-sell, cross-sell, and sell backend products.Up-sell. You have a display of potatoes. Basic Idaho baking potatoes. They sell for $2 a pound which is what all my competitors sell potatoes for. Right next to them I offer potatoes from Prince Edward Island. Each one is wrapped in gold foil and there's a sign on them that says: "Highest in nutrients and flavour!" They sell for $2.30 a pound. The consumer .
  • List Building With Free Gifts
    With so much business on the web, it is hard to obtain customers and even more difficult to have them return. One easy way of getting them to your web site is to offer a free gift up front. You see the ads all over the internet, "Free blah blah blah". Just for viewing receive your free gift, no strings attached, no obligation, etc. All these slogans will catch people and hold their attention. You must offer a free gift up front to grab them. Everyone loves the word free and gift, adding those to words together is like magic. It draws people, it catches their curiosity, and it absorbs them. They can't help themselves.People LOVE free and love gifts. So you must offer a free gift. Doing this will get the traffic and attention that you want to your site. In addition, it will have them looking to see what you are about, what makes you different from others and also some will wonder why you can offer a free gift.A company or person who offers a free gift must be doing ok fiancially, they must be able to afford to offer numerous people free gifts, so this give people the notion that you are responsible and reliable. It’s amazing how something so simple as offering a free gift up front with no obligation and no strings attached can gain the trust of even the most doubtful person. Therefore, you must offer a free gift up front! It can mean the difference of million of visitors or just one!
  • Internet Marketing Strategy- 4 Core Approaches - Basic
    The Internet is such a huge part of our world and though marketing has been around for decades, Internet Marketing seems to be difficult for some to break into. There are many approaches one could use. Remember that when marketing on the Internet it is virtual the same as marketing on TV, radio or the newspapers. It's all about your audience.
  • Internet Marketing Beginner - Part 3
    Internet marketing of course is for both beginners and the seasoned alike, and here are some more tips for the beginners among us:Starting with keywords and keyword research: you can keep tabs on the number of times your keyword phrases have been searched for, using a keyword research program or
  • Internet Marketing Beginner Part 2
    As an internet marketing beginner, there are several things that should be important to you. One word of warning: internet marketing is hard work, which of course the get rich quick artists don't want you to believe.
  • Internet Marketing Beginner
    As an internet marketing beginner, there a number of things that you need to master just to really break into internet marketing, let alone start to make money, regardless of what all the get rich quick artists might try to tell you. These days, more and more people are starting online businesses. That is both good news and bad for you as you gear up to wade into the online business fray. The good news is, the popularity of online businesses is a testament to the way people do business these days – an increasing number of people are becoming web savvy, and they are turning-
  • Internet Marketing Strategies – Strategies for Online Income
    Finding ways to generate income from the use of the internet is simple. However, with all the scams out there in cyber space it is important to pay attention and stick to some simple strategies for creating legal online income.
  • Internet Marketing Strategies – Four Simple Strategies for Online Income
    Yes, Virginia, it is possible to make money over the internet. In fact, some people would argue that having access to the world’s largest marketplace, is a guaranteed income stream. So what internet marketing strategies should you use to get your share of that grand marketplace? Consider these four:
  • Internet Marketing Web Site - Three Steps To Setting Up Ecommerce
    Setting up your internet marketing web site to do complete eCommerce is easier than it might seem. There are a variety of excellent services and facilities available to make the job easy for your. Let's take a quick walkthrough the basic requirements.
  • Creating A Success Based Web Business Plan
    Starting any new venture without a solid plan would be like traveling across the country without a map. Without a plan you are destined to get lost in the abyss of failed web based marketing efforts. While this sounds logical, many budding entrepreneurs skip this important step because they do not know how to create a plan. The first step is a fun one. It is your time to dream-
  • Internet Marketing Strategy – 5 Core Approaches
    A solid internet marketing strategy can’t be based on any one single approach to marketing. Rather, the successful strategy is based on several approaches combined to optimize your marketing success. Five components to consider in your internet marketing strategy should include the following:

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