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Sean Ray's Articles in Search-Engine-Marketing

  • Search Engine Spider
    The fourth band final basic rule is not to confuse the search engine spiders. When a search engine spider/crawler reaches your site it looks at the html only. It cannot recognize flash animation or Java script, so if you want to have your site well optimized, keep off the fancy stuff. The algorithm (a mathematical formula aka spider aka crawler) will check your Meta tags for any useful information that could help them. The meat tags are not normally used directly, but just for an indication. It is wise to include them.The search engine spider/crawler then goes to the top left column and works down it, then the next column and so on. It regards anything in H1 tags as being important, so the first text it should come across should be the headline, which should be the keyword,.
  • Search Engine Submission – Is it Worth It?
    Is search engine submission worth it? The short answer is "yes!" Why in the world wouldn't you want a shot at the 80%+ of consumers that use search engines to find what they want?But, invariably, the question is not whether search engine submission is worth it, but how much time and money do you want to expend doing it? The bottom line is that a little is good and more is better. And if you have to spend to do it, spend smart.A few things to keep in mind

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