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Taylor405 Miles405's Articles

  • Medical Tourism Advertising - Who is Benefiting?
    “Medical Doctors around the world are realizing that they must market themselves just like any other business, but with an increased awareness of quality and its relation to cost.”

    Mass Marketing has become something that can be a double edged sword: On one hand it is needed to promote your service, but if done cheaply or too aggressively it can portray and image of the used-car salesman or the classless of a late night infomercial. These feelings have never been truer when it comes to medical doctor marketing when you promote their practice.

    Public Relations

    The international medical tourism and travel industry is new and the world needs to be informed and educated, not sold. PR in the medical tourism industry should not sell or persuade, but instead it should help create trust and credibility.

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