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Thomas Murrell's Articles in Branding

  • Build, Brand and Sustain
    What do you want to be known for and what will you stand for in 2007? Being a leader, taking a stance and setting the agenda are good ways to build what I call "reputational capital".Every individual or organisation is like a stool. There are three legs to the stool. The first leg is your hard capital - your hard assets - bricks and mortar or computer networks. The second leg is your soft or human capital, your people. The third leg is your reputational capital. This takes years to build up and you can lose it in seconds.Increase your reputational capital in 2007 and you will increase your financial capital by following these three tips.

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