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Thomas Murrell's Articles in PR

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  • 21 Proven Ways To Use PR to Build Your Brand (Part One)
    Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication.So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips.
  • 21 Proven Ways To Use PR to Build Your Brand - Part Two
    Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups.How can you build your brand using PR? Here are the second seven of 21 tips.
  • Five Ways To Improve The Accuracy of Your Media Releases
    It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release. It can cause millions in lost sales, damage your reputation forever and cost you political elections. So what can you do to prevent costly and embarrasing errors?
  • Five Ways to Maximise Morning TV Interviews
    Morning or breakfast TV programs are a great way to get your message across.

    They are usually more informative, relaxed and friendly than current affairs orientated interviews.
  • The 21 Storylines Even The Most Cynical Media Will Love (part three)
    What storylines do you use to hook the media to build your business and brand?If your engagement with the media were a boat, what boat would you use to float your ideas?Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
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