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Thomas Murrell's Articles
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21 Proven Ways To Use PR to Build Your Brand (Part One)
Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication.So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips.
21 Proven Ways To Use PR to Build Your Brand - Part Two
Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups.How can you build your brand using PR? Here are the second seven of 21 tips.
Build, Brand and Sustain
What do you want to be known for and what will you stand for in 2007? Being a leader, taking a stance and setting the agenda are good ways to build what I call "reputational capital".Every individual or organisation is like a stool. There are three legs to the stool. The first leg is your hard capital - your hard assets - bricks and mortar or computer networks. The second leg is your soft or human capital, your people. The third leg is your reputational capital. This takes years to build up and you can lose it in seconds.Increase your reputational capital in 2007 and you will increase your financial capital by following these three tips.
Five Ways To Improve The Accuracy of Your Media Releases
It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release. It can cause millions in lost sales, damage your reputation forever and cost you political elections. So what can you do to prevent costly and embarrasing errors?
Five Ways to Maximise Morning TV Interviews
Morning or breakfast TV programs are a great way to get your message across.
They are usually more informative, relaxed and friendly than current affairs orientated interviews.
How Much is Your Time Worth?
So you've had it with office politics, working for a bad boss and making someone else rich.
You decide to quit and set up your own business.
The 21 Storylines Even The Most Cynical Media Will Love (part one)
Getting media coverage is becoming more and more challenging.Journalists, reporters and editors are being bombarded with more and more information.In the past a reporter got story ideas, contacts and information from traditional community sources. Meeting with the local policeman, having lunch with business leaders or having a beverage with the local mayor.These days the media are time poor and never have time to get out of the office to meet real people. They increasingly rely on prepared press releases.So how can you cut through this and in particular the "so what who cares" line?Here are the first seven of what I call The 21 Storylines Even The Most Cynical Media Will Love
The 21 Storylines Even The Most Cynical Media Will Love (part three)
What storylines do you use to hook the media to build your business and brand?If your engagement with the media were a boat, what boat would you use to float your ideas?Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
Three Lessons From The Dean Jones' Muslim Slur
A slip of the tounge by Dean Jones has cost him his reputation. A reputation that took years to build. But there are lessons to be learnt from his blunder, so take note.
Why Bindi Irwin's Brilliant Tribute Speech To Her Croc Hunter Dad Moved The World
A good speech is a mark of great respect. Especially when it's about a loved one who died in tragic circumstances. How to write and deliver a Eulogy, a formal speech delivered at a funeral in praise of the deceased, is a rare skill indeed. In fact it is the most difficult speech you will ever have to write and present. Why did 8-year old Bindi Irwin do so well? What secret formula did she use to receive a standing ovation by the 5,500 people attending Steve Irwin's tribute at Australia Zoo's 'Crocoseum'.
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