Todd Mintz's Articles in Search-Engine-Marketing

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Linkbait 2.0: The Soul of Linkbait I find that many search engine marketing articles that I read are affirmations… they either affirm something I already know (but perhaps hadn't thought about) or, if I don't agree with the article, they affirm that I'm correct and the author isn't. However, every so often, I read articles that cause me to reexamine how I practice SEM. SEM Seeks Compatible Organization For Long Term Relationship Over the last several months, I've read multiple threads that noted the explosion in the number of SEO job listings. In these postings, people speculated whether this meant Corporate America was finally recognizing that Search Engine Marketing (SEM) has become an essential core competency that needed to be brought "in-house". I've also read a very funny article about the SEO hiring process from the employer's perspective. However, I have yet to see any experienced SEO/SEM veteran write openly about their experiences looking for a new position. So, I figure that I have an opportunity to write one of the few SEO articles that has yet to be written:.)My former company embarked on a new strategic direction and I made the decision not to continue with them. I had talked to others in my "mostly local" search engine marketing network in Portland and did not see the right opportunity working with any of these folks. So, like any other person looking for something better, I updated my resume and started my job search.

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