Tom Dougherty's Articles in Travel and Leisure

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The Time Is Right For Destinations To Grab Market Share It has been more than three years since the bottom fell out of the destination and tourism industry, but many are hopeful that prospects are looking up. However, from a brand perspective, the fear is that the marketing of the Tourism industry will fall victim to the same trap, constantly fighting to attract tourists without any long- term solution as new and more enticing destinations enter into the category. Domestic Airlines Need a New Brand Idea A basic tenet when stealing market share is not to follow the leader. Rather, it is of paramount importance to be different and better then the competition. Nowhere is that tenant more abused than in today’s airline industry. One embattled airline after another clambers to become the next “low cost” airline believing that "price" is the only means by which customers today can choose.

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