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Yvonne Perry's Articles in Book-Marketing

  • Book Promotion: What Does a Publicist Do for an Author?
    You may be wondering, "Why do I need a publicist for my book?" Publicists do everything publishers once did for authors. More and more authors are hiring a publicist to help them find radio and TV spots, arrange press coverage, write press releases, obtain reviews, line up book signings, and place strategic ads in newspapers and magazines.

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